Axi Celebrates Manchester City Women's WSL Title with My Roots Campaign

Axi Launches My Roots Campaign Celebrating Manchester City Women

On May 23, 2026, in a vibrant celebration reflecting both victory and social responsibility, Axi launched its My Roots campaign as the Manchester City Women basked in their triumphant victory in the Women's Super League (WSL). This historic occasion marks not just a pivotal moment for the team but also a significant effort from Axi, an official business partner, aimed at supporting the future of women in sports.

Under the expert guidance of coach Andrée Jeglertz, the Manchester City Women demonstrated exceptional prowess throughout the season, showcasing a direct and explosive style of football. Each match raised the bar ever higher, culminating in a well-deserved championship that left fans and supporters cheering. The triumph was met with deep admiration, understanding that the team's dedication and hard work were pivotal to their success.

The My Roots Campaign

Axi's My Roots campaign embodies the values of preparation, consistency, and the spirit of overcoming challenges—key qualities that resonate not only with the victorious players but also with Axi's ethos. The company's commitment goes beyond marketing; it signifies an enduring partnership that has evolved since Axi joined forces with Manchester City.

In a statement, Julie Sharova, Axi's Global Marketing Head, expressed, "The Manchester City Women are champions of the WSL and have earned every bit of this title. What sets this team apart is not just their skill, but how they uplift each other, pushing the boundaries of excellence. This is a reflection of our belief at Axi. My Roots acknowledges their journey. Additionally, our contribution to the City Girls program ensures that the next generation of women, whether in sports, trading, or any chosen path, can create transformative moments of their own."

Supporting Future Female Athletes

Axi's significant donation to the City Girls program, managed by City in the Community, highlights a commitment to empowering young girls in Greater Manchester. The initiative aims to elevate female participation in sports, provide leadership pathways, and open vital opportunities for women.

City in the Community serves as the official charity for Manchester City Football Club, aiming to enrich the lives of young people through football in the Greater Manchester area. This partnership serves not just as a branding effort but a long-term dedication to nurturing the community linked to Manchester City.

Conclusion

By integrating social responsibility with sports, Axi is paving the way for a brighter future for women athletes. As they champion the cause, the My Roots campaign stands as a testament to the victories achieved both on and off the field. With aspirations to uplift and inspire, Axi alongside Manchester City Women is setting a precedent in sports and community engagement, ensuring that every young girl can dream, aspire, and become a leader in athletic endeavors. For more information, visit Axi's website and learn about how they are transforming the landscape for women in sports and beyond.