Applebee's Honors Veterans with Buy a Beer Campaign this Fall

Applebee's 'Buy a Veteran a Beer' Campaign

This fall, the Potomac Family Dining Group, a franchisee of Applebee's Neighborhood Grill + Bar, is excited to kick off a heartfelt campaign called "Buy a Veteran a Beer". This initiative aims to recognize and appreciate America's heroes, both veterans and active-duty military members, from October 20 through November 11, 2025.

With 45 locations spread across Virginia, Maryland, West Virginia, Pennsylvania, and North Carolina, Potomac Family Dining Group encourages its guests to show gratitude for the sacrifices made by our service members. This campaign provides an easy and meaningful way for the community to give back.

During their visit to any participating location, guests can pre-purchase a beer for just $5 anytime from October 20 to November 10. These beers will be gifted to veterans and active-duty service members on Veterans Day, which falls on Tuesday, November 11. The campaign aligns with Applebee's longstanding tradition of offering a complimentary meal for veterans on this special day, making it a perfect occasion to celebrate those who have served.

In a touching addition to the campaign, guests purchasing a beer will receive a coaster that they can personalize with a thoughtful handwritten note. These messages will be delivered alongside the complimentary beers on Veterans Day. This gesture aims to create a meaningful connection between community members and the veterans they honor, transforming a simple act of buying a beer into a memorable moment of appreciation.

Each participating Potomac-Applebee's location will distribute the pre-purchased beers while supplies last on Veterans Day, ensuring that all eligible guests aged 21 or older can enjoy both a cold drink and a warm note of thanks. It's an excellent way for the community to come together and express appreciation for those who risk their lives for our freedom.

In conclusion, Potomac Family Dining Group, under the Applebee's banner, is not only creating a space for community engagement but also echoing a message of support for our service members. This campaign beautifully embodies the spirit of gratitude and invites everyone to participate. As the campaign rolls out, it promises to foster connections and carry forth the legacy of honoring those who have selflessly served in the military.

About Applebee's

Applebee's Neighborhood Grill + Bar is recognized as America's kitchen table, offering a range of delicious, accessible food and drinks in a friendly atmosphere. With a history of honoring those who serve, Applebee's is proud to continue its legacy of giving back to the men and women of the U.S. Armed Forces.

For more information on how to participate, visit your nearest Applebee's location and be part of this worthy cause!

Join the Celebration

As we approach Veterans Day, let’s all join in this effort and support our veterans by buying a beer and writing a note of thanks. Together, we can make a difference and show our heroes that their sacrifices are recognized and appreciated.

Mark your calendars from October 20 to November 11, and be a part of Apple's mission to honor and uplift our brave service members!