Blokees Enters the Mexican Market with a Grand Showcase at CCXP 2025
On May 30, 2025, the much-anticipated pop culture exhibition, CCXP Mexico 2025, opened its doors, celebrating its place as Latin America's most influential event in the realm of creative fandom. Among the stars of the show was Blokees, a Chinese toy brand renowned for its innovative construction sets featuring an array of beloved characters and franchises.
This premier debut for Blokees in Mexico represents a significant milestone in the brand's strategic localization efforts, following successful market entries in Chile, Peru, Panama, and Brazil. At CCXP 2025, Blokees unveiled an exciting lineup of building toy figures including well-known series like Hero8, Hero10, Champion, Legend, and Fantastic. These products draw inspiration from globally recognized intellectual properties (IPs) such as EVA, Hatsune Miku, Transformers, Ultraman, Marvel, Naruto, and Saint Seiya, alongside their original IP, Hero Infinite.
Specifically targeting audiences above the age of 16 who are avid fans of anime and model building, Blokees attracted a wide range of attendees keen to engage with their showcase. The reception was overwhelmingly positive, with praise for the products' fidelity to the original IPs, the ease with which they can be assembled, and their interactive playability.
Blokees boasts a robust portfolio of over 50 globally licensed IPs, showcasing its adeptness in innovative collaborations and product development. This success is underpinned by a pioneering research and development system which has resulted in over 500 patents and a cohesive global product matrix that encompasses more than 600 SKUs. Products are marked by their precise IP representations, high assembly ease, exceptional playability, and outstanding value. This diverse array of offerings effectively caters to the varied needs of fans around the globe.
During the event, Blokees also inaugurated a dedicated exhibition space for its innovations under the BFC (Blokees Figures Creator) initiative. Since mid-2024, Blokees has showcased its BFC creations at several prominent international trade fairs, including the China Toy Expo, Singapore Comic Con, Nuremberg Toy Fair, and New York Toy Fair. This initiative is part of Blokees' commitment to engaging global fans in creative developments, encouraging them to express their ideas through secondary creations.
The launch at CCXP represents another strategic advancement for Blokees, following its expansions into Southeast Asia, Europe, and North America. Guided by the mission of making quality toys accessible to everyone at all price points, Blokees aims to connect global stakeholders through innovative products and a vibrant community culture, further igniting their passion for construction.
In summary, Blokees’ debut at CCXP Mexico 2025 symbolizes a significant step in their Latin American journey. With an ever-growing fan base and the backing of strong IPs, the brand is set to make waves in the toy industry as it continues its expansive growth trajectory in the region and globally.
This premier debut for Blokees in Mexico represents a significant milestone in the brand's strategic localization efforts, following successful market entries in Chile, Peru, Panama, and Brazil. At CCXP 2025, Blokees unveiled an exciting lineup of building toy figures including well-known series like Hero8, Hero10, Champion, Legend, and Fantastic. These products draw inspiration from globally recognized intellectual properties (IPs) such as EVA, Hatsune Miku, Transformers, Ultraman, Marvel, Naruto, and Saint Seiya, alongside their original IP, Hero Infinite.
Specifically targeting audiences above the age of 16 who are avid fans of anime and model building, Blokees attracted a wide range of attendees keen to engage with their showcase. The reception was overwhelmingly positive, with praise for the products' fidelity to the original IPs, the ease with which they can be assembled, and their interactive playability.
Blokees boasts a robust portfolio of over 50 globally licensed IPs, showcasing its adeptness in innovative collaborations and product development. This success is underpinned by a pioneering research and development system which has resulted in over 500 patents and a cohesive global product matrix that encompasses more than 600 SKUs. Products are marked by their precise IP representations, high assembly ease, exceptional playability, and outstanding value. This diverse array of offerings effectively caters to the varied needs of fans around the globe.
During the event, Blokees also inaugurated a dedicated exhibition space for its innovations under the BFC (Blokees Figures Creator) initiative. Since mid-2024, Blokees has showcased its BFC creations at several prominent international trade fairs, including the China Toy Expo, Singapore Comic Con, Nuremberg Toy Fair, and New York Toy Fair. This initiative is part of Blokees' commitment to engaging global fans in creative developments, encouraging them to express their ideas through secondary creations.
The launch at CCXP represents another strategic advancement for Blokees, following its expansions into Southeast Asia, Europe, and North America. Guided by the mission of making quality toys accessible to everyone at all price points, Blokees aims to connect global stakeholders through innovative products and a vibrant community culture, further igniting their passion for construction.
In summary, Blokees’ debut at CCXP Mexico 2025 symbolizes a significant step in their Latin American journey. With an ever-growing fan base and the backing of strong IPs, the brand is set to make waves in the toy industry as it continues its expansive growth trajectory in the region and globally.
Topics Consumer Products & Retail）
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