#Japan #Tokyo #MUSEE Platinum #Gentleman's Club #2026 Strategy

MUSEE PLATINUM's Vision for 2026: A New Era in Beauty Services

In a remarkable turnaround, MUSEE PLATINUM has announced its 2026 vision, aiming to redefine the brand's trust and quality of service. The company faced significant challenges in 2025, including the bankruptcy of its former operating company and the closure of all stores. However, through a strategic restructuring and a shift to franchise operations, MUSEE PLATINUM has successfully recovered to approximately 200 stores nationwide, serving around 100,000 clients once again.

The key objective moving forward is to ensure that every location embodies the 'MUSEE Quality' experience, reinforcing the foundational principles upon which the brand was built. In line with this, MUSEE PLATINUM has outlined three primary reforms for 2026:

1. Brand Integration and Unified Standards

MUSEE PLATINUM will consolidate its various brands—Ladies, Men, and Anywhere MUSEE—under a single brand name. This integration will involve a phased approach to standardizing names, reception, customer interactions, and service standards across all stores, which should enhance the customer experience.

The goal is to create a consistent and unified client value across all outlets, with efforts focused on bringing franchise locations into alignment with these standards.

2. Establishing a Brand Philosophy Framework

Beginning in 2026, MUSEE PLATINUM will implement a brand philosophy framework grounded in its founding ideals. This comprehensive system will merge the company's ethos, slogan, corporate message, and credo into a cohesive narrative shared company-wide, including:

• - Corporate Philosophy: Joyful Resonance
• - Corporate Slogan: All Women Shine
• - Credo: Focused on Customer, Team, Workplace, Self, and Society

This initiative aims to reinforce the connection between the brand's principles and its on-ground service, evolving towards a more chosen brand in the market.

3. Social Responsibility Initiatives

MUSEE PLATINUM is set to expand its beauty services beyond mere consumption to become a supportive force in clients’ lives. One notable initiative is the launch of the 'MUSEE Gentleman's Club,' aimed at addressing men's aesthetic, self-care, and self-esteem needs through a variety of support services, including treatments and everyday care.

CEO's Message

As we move into the new year, we at MUSEE PLATINUM would like to extend our warm greetings and best wishes for 2026. This year stands as a crucial restart point after enduring the closure of all our shops following the previous company's bankruptcy. We have been able to reopen and serve our customers thanks to the faith and reliance placed upon us by our clients, partner stores, and stakeholders.

Our 2026 direction is defined by the phrase, 'A Step Beyond Returning to Our Roots.' This signifies not merely a step back in time but a commitment to our essential origins, leading us onward into the future. Over the past decade, MUSEE PLATINUM has undergone numerous transformations, including ownership changes and strategic pivots. Throughout those transitions, we found instances where our principles did not sufficiently connect with the value provided to our customers.

Thus, in 2026, we will return to our foundational value of 'Joyful Resonance'—striving to uplift our clients' lives through our beauty services, adhering to our mission while adapting to modern expectations. We request that the voices of our customers directly influence management decisions, moving toward a brand that embodies a triad of collaboration among staff, leadership, and clients.

The ethos 'TO WORK IS TO GIVE' will remain central as we position 2026 as a foundational year for MUSEE PLATINUM, working diligently to regain our status as a 'Chosen Brand.' We aspire to be a place where lives start to shine brightly once again.

We appreciate your continued support and look forward to making 2026 a year of rebirth and transformation for MUSEE PLATINUM.

Contact Information:
Press inquiries can be directed to MUSEE MEDIA HD Public Relations at [email protected].