#Japan #Tokyo #Milan Event #HOGAN ATHLETIC #H STRIPES

Hogan's Exciting Spring/Summer 2026 Pop-Up Event

Hogan is set to launch its Spring/Summer 2026 pop-up event, inspired by the leisurely moments of life in Milan. Scheduled from February 11 to 24, 2026, this unique event will unfold on the second floor of Isetan Shinjuku, focusing on women's footwear.

The concept for the pop-up draws influence from the quaint news kiosks that dot the corners of Milan, capturing the rhythms of everyday life. The design allows visitors to experience the soft colors and light moods of the Spring/Summer collection while embodying the sophisticated yet natural beauty characteristic of Milan.

A highly anticipated feature of this event is the exclusive Japanese color launch of Hogan's classic sneaker, the H Stripes. In addition, the pop-up will showcase the vibrant new releases from the Hogan Athletic line. These sneakers offer not only a refreshing feel but also a burst of color that elevates any spring or summer outfit, adding new accents to personal style.

An exciting addition to this pop-up is the launch of Hogan's personalization service. Guests will have the unique opportunity to customize their sneakers by choosing different shoelaces, charms, and letters, creating a pair that truly reflects their individual style. This service invites visitors to reinvent their Hogan look daily, tailored to their mood and outfit.

The Hogan Athletic sneakers will retail for 72,600 yen (tax included), standing at a comfortable height of 5.6 cm, while the exclusive H Stripes will also be available for the same price, providing fashionistas an opportunity to snag a distinct pair that encapsulates the spirit of the season.

About Hogan

Founded in 1986 as part of the Tod's Group, Hogan has long been a leading name in the casual luxury scene. The brand is renowned for its clean, sharp aesthetic that embodies an urban sense of sophistication and laid-back elegance. Hogan emphasizes quality and excellence in every product, ensuring its pieces remain timeless investments for the future.

For further information and updates, visit Hogan's official website at HOGAN.COM and follow them on Instagram @HOGANBRAND.

Should you have inquiries, please contact Tod's Japan at 0120-102-578.