Celebrating 150 Years of Romeo y Julieta at the XXV Festival del Habano

The Grand Opening of the XXV Festival del Habano

The XXV Festival del Habano kicked off with a spectacular Welcome Evening, in honor of the iconic Romeo y Julieta brand, which celebrates its 150th anniversary this year. This prestigious event took place at the exclusive Salón de Protocolo Cubanacán in Playa, Havana, attracting 1,200 distinguished guests, including distributors, experts, and aficionados of Habanos. The ambiance of the evening was beautifully crafted, reminiscent of romantic Venice, with vibrant red decorations symbolizing the passion that defines Romeo y Julieta.

A Milestone Celebration

The highlight of the evening unfolded with the world premiere of the Romeo y Julieta Amantes, measuring 53 x 153 mm in caliber. This unique vitola is designed specifically to commemorate this landmark anniversary, paying homage to the rich heritage and unmatched style of the brand. Jorge Pérez Martel, Vice President of Sales at Habanos, S.A., expressed the essence of the launch, emphasizing its commitment to excellence and tradition in every product that Habanos creates.

Presented in a beautifully crafted box of 20, the Romeo y Julieta Amantes is perfect for collectors and dedicated aficionados. Additionally, a limited special edition box containing 5 Habanos was offered exclusively to attendees of the Welcome Evening, marking a unique opportunity for guests to take home a piece of this historic celebration.

Recognizing Excellence in the Industry

Before unveiling the eagerly anticipated Romeo y Julieta Amantes, Habanos co-presidents Maritza Carrillo González and Luis Sánchez-Harguindey Pardo de Vera took a moment to address the guests. They expressed heartfelt gratitude for the dedication and support of aficionados, distributors, and industry professionals, underscoring the importance of the brand's long-standing legacy.

This evening also saw the announcement of the nominees for the Habanos Awards 2024, recognizing the most influential figures in the industry. Categories included Companies, Communication, and Production, with notable nominees such as Alain Proietto, Sami Alrayhani, José Andrés Colmena, and Reynier Lázaro Rojas Medina, among others. The winners will be revealed in a gala evening that will bring the festival to a close.

An Artistic Extravaganza

Art and music played a pivotal role in celebrating this milestone occasion. Throughout the evening, guests were treated to performances by renowned Cuban artists, showcasing the rich cultural tapestry of the island. Contributions included vibrant shows from Trío Tradicional Feeling, Rakatán with its black light performance, and the legendary Orquesta Aragón, synonymous with the heart of Cuban music. These performances added to the festive spirit, creating an unforgettable experience for all attendees.

The festival not only serves as a platform to honor the heritage of Habanos, but it also unites enthusiasts from around the globe, fostering a deep appreciation for the art of cigar-making. As the XXV Festival del Habano progresses, attendees can look forward to more exciting events, discussions, and tastings that celebrate the passion and craftsmanship behind each Habanos product.

The 150th anniversary of Romeo y Julieta is not just a celebration of a brand; it's a celebration of history, culture, and the shared passion that brings people together, making this festival one for the ages.