Branding Strategies in the Era of Remote Business and Social Media
The Evolution of Branding Strategies in the Remote Business Era
In recent years, the significance of first impressions in the business world has reached unprecedented heights. With the rise of personal branding through social networks and recruitment platforms, along with the establishment of remote business meetings, the challenge has become how to visualize trust effectively. Companies also need to enhance and unify their visual branding to improve overall image perception. As a result, the role of professional photography, especially portraits, has become increasingly vital.
Simultaneously, there has been a growing awareness of pets as family members, leading to a surge in demand for professional photography services during special occasions like birthdays and anniversaries. This trend has pushed businesses like department store photography studios to transcend traditional boundaries and adopt new service offerings.
Recognizing this social shift, Techworks Co., Ltd., based in Chiyoda, Tokyo, has collaborated with Isetan and Takashimaya photography studios to revamp their portrait service pages. This effort aims to preserve each brand's unique identity while responding to emerging demands with compelling web presentations that communicate a sense of trust and exclusivity to clients.
Case Study 1: Isetan Photography Studio - Business Portrait Page Renewal
Page Link: Isetan Business Portraits
Objectives and Key Focus Areas
The primary goal was to revise the existing focus that emphasized "on-location photography". The redesigned page now balances both studio and on-location photography prospects. The intention extended beyond mere design changes to provide a clearer expression of the service's essential value.
- - Maximizing Photographic Appeal through Smart Layouts
- - Clear Communication of Reason for Choice
- - Engaging UI with Dynamic Features
Case Study 2: Takashimaya Photography Studio - Pet Portrait Page Renewal
Page Link: Takashimaya Pet Portraits
The expanding recognition of pets as family members has led to a rapid increase in demand for professional photos during special events. Takashimaya has also witnessed a heightened expectation for high-quality, premium pet portraits.
Techworks emphasized maintaining a luxurious presentation aligned with the existing website framework while spotlighting the brand's essence. A photo gallery connected to social media platforms was designed to naturally convey the latest achievements and offerings.
As a result, the specialized page functions as a foundation that meets new market demands, providing reassurance to existing customers while encouraging new clientele to utilize the service. This structure also allows for easy adaptation to future campaigns and promotional activities.
About Techworks Co., Ltd.
Techworks is dedicated to providing optimal IT solutions through solid technical expertise and exceptional communication. Our wide range of services includes system development, web creation, and business improvement. We strive to enhance our customers' brand value while crafting systems that cater to their specific needs.
Company Overview
- - Company Name: Techworks Co., Ltd.
- - Location: 4-14-1 Sotokanda, Chiyoda, Tokyo, Akihabara UDX 4F LIFORK Akihabara
- - CEO: Ayumu Ono
- - Services: System development and IT school management
- - Website: Techworks
Consulting for Contract Development
From new website creations to existing system revamps, Techworks is flexible in tailoring solutions across various industries and scales, including the featured case studies for business and pet portraits.
▶️ Inquire About Development Services Here
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.