#United States #Texas #The Boys #Hungryboy #Click Media

Hungryboy Hot Sauce Launches in H-E-B Stores Across Texas

In a landmark move for creator-led commerce, Click Media, part of GameSquare Holdings, has successfully introduced the Hungryboy hot sauce brand to H-E-B grocery stores throughout Texas. Known for its vibrant digital community, The Boys—a collective of YouTube creators—have brought their beloved product to physical retail, signifying a significant milestone for both their brand and Click Media's entrepreneurial vision.

The Creator-Driven Concept

The launch of Hungryboy hot sauce is the culmination of a strategic collaboration between Click Media and Create with Cura, which allowed the brand to go from concept to store shelves in less than a year. This rapid development showcases the operational efficiency and market potential inherent within Click Media's business model, which focuses on transforming engaging digital content into tangible consumer products.

Justin Kenna, CEO of GameSquare, commented, "We are demonstrating that creator-driven intellectual property is a viable blend of entertainment and commerce. The Boys' launch at H-E-B exemplifies our ability to integrate vast audiences with effective brand strategies, thereby translating online enthusiasm into actual consumer interest."

Emma Barnes, Co-Founder of Click Media, echoed this sentiment, emphasizing the innovative nature of the launch. She remarked, "The future of consumer packaged goods (CPG) is undoubtedly confined to creator-led initiatives. Hungryboy illustrates how compelling storytelling combined with robust operational frameworks can swiftly transition a viral concept into nationwide availability."

The Flavorful Lineup

Hungryboy's hot sauce offerings are tailored to reflect the distinctive styles of the members of The Boys, boasting a variety of flavors that will resonate with fans:

• - Sweet Sting (The Narrator)
• - The Butt Bubbler (Mully)
• - Gut Grenade (Josh)
• - The Mexorcist (Eddie)
• - Taste Bud Trauma (Juicy)
• - Strawberry Donut (Co-created by all members)

Additionally, online sales for Hungryboy continue to thrive with seasonal specialties such as Pumpkin Spice / Basic B*tch available at their website. As their offerings expand, the reach of Hungryboy reflects the influential presence of The Boys, who collectively hold more than 93 million followers, thus positioning the brand as one of the most significant creator-backed product launches of 2025.

Future Opportunities

Post-launch, GameSquare is actively exploring partnerships with additional retailers, new product lines, seasonal collaborations, and co-branded projects to enhance and diversify the Hungryboy brand’s presence. Their ability to effortlessly navigate the evolving landscape of consumer demand positions them favorably within the sector.

For more information and updates about their products, consumers are encouraged to visit hungryboy.food and follow Hungryboy on Instagram at @hungryboyfoods, alongside The Boys at @yeptheboys.

About Click Media and GameSquare Holdings

Click Media stands as a prominent talent management firm dedicated to representing digital influencers and creators. Founded by Grace Watkins, Emma Barnes, and Elliott Watkins, it has cemented its status as a key player in the global talent space, strategically aligning creators with lucrative opportunities.

GameSquare Holdings, also listed on the NASDAQ as GAME, revolutionizes media and entertainment engagement, primarily targeting Gen Z and Millennial audiences. Its commitment to fostering real connections between brands and youth culture positions it as an innovative leader in the industry.

As Click Media and GameSquare continue to lead the charge in creator-led commerce, the launch of Hungryboy hot sauce sets a new standard for how online content can translate into successful retail ventures.