#United States #Stamford #Vineyard Vines #Kentucky Derby #Official Style

Vineyard Vines Returns as the Official Style of the Kentucky Derby for the 15th Year

vineyard vines, the beloved lifestyle brand recognized by its iconic pink whale logo, is back for the 15th consecutive year as the Official Style of the prestigious Kentucky Derby. As Churchill Downs gears up for the historic 151st Run for the Roses®, vineyard vines is celebrating this milestone with a specially crafted collection that embodies the core values of tradition, elegance, and festive spirit. This collection is available on their website and at select vineyard vines stores nationwide.

For over a decade, vineyard vines has been synonymous with race-day fashion, allowing fans across the country to embrace the thrill of the Kentucky Derby, whether they are enjoying the event live at Churchill Downs or celebrating from home. This year’s exclusive Kentucky Derby Collection showcases a range of apparel for men, women, and children, each piece designed to reflect the elegance and vibrancy of Derby weekend.

Shep Murray, Co-Founder of vineyard vines, expressed the brand’s sentiment: "The Kentucky Derby represents everything we cherish—community, tradition, and unforgettable moments with loved ones. Fifteen years into this partnership, it remains one of the most thrilling times of the year for us, and we are proud to be part of such an iconic American event."

Ian Murray, Co-Founder and brother of Shep, added, "Each year, we eagerly anticipate creating a collection that captures the energy and vivacious spirit of Derby weekend. This year, we are particularly thrilled to engage with fans through our exciting on-site activations within such an iconic setting."

During Derby weekend, vineyard vines is set to offer various immersive experiences at Churchill Downs, providing fans the chance to connect with vineyard vines ambassadors across the track. Highlights include:

Shop the Looks: Explore the 2025 vineyard vines Kentucky Derby Collection at the designated Kentucky Derby stores located in Paddock Plaza, Clubhouse Gate, Kentucky Derby Museum Shop, and the Churchill Downs Store. Here, fans can find stylish outfits perfectly suited for the occasion.

Infield Entertainment: Fans can visit the fully branded vineyard vines stage situated in the infield, where live music, games hosted by MCs, and enjoyable giveaways await. Prizes include favorites like whale hats, lapel pins, sunglasses, and much more.

Capture the Moment: Audience members can join the "Show Us the Whale" challenge for a chance to win exciting prizes. They can also pose at the vineyard vines Glam Cam, capturing their unique Derby-day looks for a shot at appearing on the stadium's jumbotron throughout the weekend.

Enter To Win: Fans—whether attending the Derby in person or watching from home—have a chance to win an Ultimate Derby Trip to the 2026 Kentucky Derby. To enter, participants can scan QR codes available on-site or visit the vineyard vines website for more details.

To either shop the latest collection or discover additional information about the offerings, visit vineyardvines.com/derby.

About Vineyard Vines

vineyard vines was established in 1998 on Martha's Vineyard by brothers Shep and Ian Murray, who decided to merge their passion for style with wholesome living, moving away from corporate constraints. Known for their friendly pink whale logo, the brand initially focused on ties but quickly expanded to include a complete range of clothing and accessories for all ages. Now, vineyard vines products are available in over 600 specialty and department stores worldwide, reflecting the brand's commitment to quality and the joyful outdoor lifestyle.

For all media inquiries, please contact Aleigh Beard at [email protected].

Embrace the Kentucky Derby elegance this year with vineyard vines—the perfect blend of tradition and contemporary style!