The Future of Marketing: Innovative PjTO System and AI Reward Framework by BLAM
In an era where the marketing landscape is continuously evolving, the Japanese company BLAM has undertaken a significant redesign of its platform, Kaikoku. This revamping, announced in October 2023, aims to clarify its vision of creating a future where all workers are recognized for their value. The website now prominently features PjTO Marketing - a new concept aimed at optimizing project teams by leveraging freelance professionals, alongside an AI-powered dynamic pricing system designed to ensure fair compensation for marketers.
With Japan facing severe workforce shortages due to an aging population and declining birth rates, BLAM believes that the rise of side jobs and freelance opportunities can address this challenge. The marketing sector, in particular, is struggling with the rapid pace of digital evolution and the need for expertise that keeps up with current trends. Companies are often hindered by soaring costs related to hiring and training top marketing professionals while also grappling with the difficulty of finding individuals with the right skill sets for specific projects.
Kaikoku stands as one of the largest platforms in Japan for marketing-centric freelance matching, boasting over 12,000 registered professionals and 2,500 completed projects. The recent redesign not only serves as a showcase of its services but also embodies the broader message of opening up freelancing opportunities within the marketing field. It highlights BLAM's commitment to a future where marketing talents are duly acknowledged for their contributions.
The updated design is a significant advancement aimed at providing information to both existing and new users. It addresses user pathways that guide visitors towards understanding Kaikoku's values and the marketing industry's transformation led by innovative solutions. The refreshed website seeks to deepen visitors’ understanding of how Kaikoku works and the benefits it offers.
The new features on the Kaikoku platform introduce two innovative systems that BLAM claims will reshape the marketing landscape:
1. PjTO Marketing (Project Team Optimization Marketing)
This unique initiative emphasizes creating the best possible marketing teams for different projects by involving external professionals. By deploying experienced project managers, BLAM ensures that companies can identify whom to hire for specific tasks efficiently. This approach enhances opportunities for freelance marketers, allowing them to engage in a variety of projects and maximize their talents significantly.
2. DyP (Dynamic Pricing) System
Utilizing data-driven insights, this AI-based system calculates fair compensation for professionals by considering individual skills, experiences, and project requirements. With a current accuracy rate exceeding 90%, this initiative aims to eliminate the ambiguous negotiation practices often seen in the industry. Instead, it promises a transparent and objective compensation framework that guarantees that all marketing professionals receive the recognition they deserve.
The platform stresses its leading registration numbers in the marketing freelance space – aimed to bolster user trust and attract potential participants. Additionally, it presents four key reasons why Kaikoku is a preferred choice: proven success and reliability, quality support from professionals, opportunities for new challenges, and a fair compensation system. User testimonials featuring successful freelancers further incite relatability and peer connection.
With this redesign, BLAM is poised to cement the concept of PjTO Marketing within the industry, striving for a future where all marketing professionals can manifest their value and receive appropriate assessments. As the company continues to improve its services and provide a supportive environment for freelancers, the mission remains clear: foster an ecosystem where marketing experts can thrive.
About BLAM: Established on April 2, 2015, BLAM operates Kaikoku, the premier marketing-focused freelance matching service in Japan. Driven by a vision of creating job opportunities that pave the way for the future, BLAM is dedicated to enhancing the marketing department's digital transformation through its innovative concepts and industry expertise.
Background and Purpose of the Revamp
With Japan facing severe workforce shortages due to an aging population and declining birth rates, BLAM believes that the rise of side jobs and freelance opportunities can address this challenge. The marketing sector, in particular, is struggling with the rapid pace of digital evolution and the need for expertise that keeps up with current trends. Companies are often hindered by soaring costs related to hiring and training top marketing professionals while also grappling with the difficulty of finding individuals with the right skill sets for specific projects.
Kaikoku stands as one of the largest platforms in Japan for marketing-centric freelance matching, boasting over 12,000 registered professionals and 2,500 completed projects. The recent redesign not only serves as a showcase of its services but also embodies the broader message of opening up freelancing opportunities within the marketing field. It highlights BLAM's commitment to a future where marketing talents are duly acknowledged for their contributions.
Message from the Design Team
The updated design is a significant advancement aimed at providing information to both existing and new users. It addresses user pathways that guide visitors towards understanding Kaikoku's values and the marketing industry's transformation led by innovative solutions. The refreshed website seeks to deepen visitors’ understanding of how Kaikoku works and the benefits it offers.
Revolutionary Systems Driving the Future
The new features on the Kaikoku platform introduce two innovative systems that BLAM claims will reshape the marketing landscape:
1. PjTO Marketing (Project Team Optimization Marketing)
This unique initiative emphasizes creating the best possible marketing teams for different projects by involving external professionals. By deploying experienced project managers, BLAM ensures that companies can identify whom to hire for specific tasks efficiently. This approach enhances opportunities for freelance marketers, allowing them to engage in a variety of projects and maximize their talents significantly.
2. DyP (Dynamic Pricing) System
Utilizing data-driven insights, this AI-based system calculates fair compensation for professionals by considering individual skills, experiences, and project requirements. With a current accuracy rate exceeding 90%, this initiative aims to eliminate the ambiguous negotiation practices often seen in the industry. Instead, it promises a transparent and objective compensation framework that guarantees that all marketing professionals receive the recognition they deserve.
Other Notable Features
The platform stresses its leading registration numbers in the marketing freelance space – aimed to bolster user trust and attract potential participants. Additionally, it presents four key reasons why Kaikoku is a preferred choice: proven success and reliability, quality support from professionals, opportunities for new challenges, and a fair compensation system. User testimonials featuring successful freelancers further incite relatability and peer connection.
A Vision for the Future
With this redesign, BLAM is poised to cement the concept of PjTO Marketing within the industry, striving for a future where all marketing professionals can manifest their value and receive appropriate assessments. As the company continues to improve its services and provide a supportive environment for freelancers, the mission remains clear: foster an ecosystem where marketing experts can thrive.
About BLAM: Established on April 2, 2015, BLAM operates Kaikoku, the premier marketing-focused freelance matching service in Japan. Driven by a vision of creating job opportunities that pave the way for the future, BLAM is dedicated to enhancing the marketing department's digital transformation through its innovative concepts and industry expertise.
Topics Consumer Products & Retail）
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