CINC Introduces Demo Platform 'PLAINER' Boosting Conversion Rates and Orders
In the competitive landscape of web marketing, CINC Corporation, headquartered in Shibuya, Tokyo, has taken a notable step forward by launching the demo platform 'PLAINER'. This innovative platform not only aims to enhance user understanding of web marketing but has also dramatically improved key metrics related to client engagement and sales performance.
CINC Corporation faced a common industry challenge with its web marketing tool, 'Keywordmap'. While the tool is enriched with a variety of SEO analysis functions, its complexity often posed a hurdle for users, making it difficult for them to leverage the full spectrum of its capabilities. Recognizing this gap, the company sought a solution that would clarify how to use its services. This led to the decision to implement 'PLAINER', an intuitive demo content creation tool designed to simplify the user experience.
The deployment of demo content generated through PLAINER on the service website has resulted in an impressive increase of approximately 110% in conversion rates. It was discovered that users who engaged with the demo content exhibited a higher likelihood of progressing to sales discussions and expressed increased intent to adopt the services. Remarkably, only a short while after the implementation, CINC has already secured several orders from users who interacted with the demo content.
Beyond increasing conversions, the demo content has been versatile in its applications. It has been utilized not only on the service site but also as nurturing content in emails sent to the company’s house list, indicating its effectiveness across various marketing channels. Moreover, the sales team has found the demo content to be a valuable resource for materials presented post-meeting, significantly enhancing customer understanding and reducing the workload for sales representatives.
Currently, CINC has begun with one type of demo content on its website, but plans are in place to expand this offering to address different use cases for analysis as they evolve.
A representative from CINC commented on the transition, stating that PLAINER has played a crucial role in addressing the challenge of effectively communicating the diverse features of Keywordmap. By facilitating a self-paced experience for clients to explore functions through the demo, the platform has been instrumental in driving leads and facilitating business closures.
Additionally, the cross-channel applicability of PLAINER—being effective not just for websites but also for exhibitions and email marketing—has been highlighted as a significant advantage. The tool enhances understanding exponentially among clients, and aids in reducing the time and effort required from sales personnel. Overall, PLAINER is seen as an invaluable asset that accelerates both marketing and sales efforts within the company.
CINC Corporation is dedicated to shaping its vision of becoming a leading enterprise in Japan through marketing solutions. The company specializes in web marketing tools and consulting, leveraging big data technologies to empower clients. With an emphasis on ease-of-use and advanced data analysis, CINC strives to develop effective tools that facilitate timely and straightforward high-level analysis, while also offering comprehensive marketing consulting that supports clients from strategy development to execution.
Company Name: CINC Corporation (Ticker: 4378)
CEO: Tomonori Ishimatsu
Establishment: April 2014
Headquarters: 1-21-19 Toranomon, Minato-ku, Tokyo, 6th Floor, Tokyu Toranomon Building
Business Areas:
1. Solution Services
2. Analytics Services
3. M&A Brokerage (CINC Capital Corporation)
Corporate Website: CINC
PLAINER is a unique demo platform that facilitates the creation of demo content, effectively communicating the value of products in ways that text, videos, or trial access cannot achieve alone. As the only cloud service of its kind in Japan, PLAINER ensures clients gain a correct and enticing understanding of their products.
Learn More: PLAINER Service Details
Company URL: PLAINER Corporation
CEO: Hiroshi Kobayashi
Location: 15th Floor, Cerulean Tower, 26-1 Sakuragaoka-cho, Shibuya, Tokyo
Recruitment Information: PLAINER is seeking talented individuals for various positions, including sales, customer success, and product management. Interested candidates are encouraged to apply for a casual interview. We look forward to welcoming you!
Background of Introduction
CINC Corporation faced a common industry challenge with its web marketing tool, 'Keywordmap'. While the tool is enriched with a variety of SEO analysis functions, its complexity often posed a hurdle for users, making it difficult for them to leverage the full spectrum of its capabilities. Recognizing this gap, the company sought a solution that would clarify how to use its services. This led to the decision to implement 'PLAINER', an intuitive demo content creation tool designed to simplify the user experience.
Impact of Implementation
The deployment of demo content generated through PLAINER on the service website has resulted in an impressive increase of approximately 110% in conversion rates. It was discovered that users who engaged with the demo content exhibited a higher likelihood of progressing to sales discussions and expressed increased intent to adopt the services. Remarkably, only a short while after the implementation, CINC has already secured several orders from users who interacted with the demo content.
Beyond increasing conversions, the demo content has been versatile in its applications. It has been utilized not only on the service site but also as nurturing content in emails sent to the company’s house list, indicating its effectiveness across various marketing channels. Moreover, the sales team has found the demo content to be a valuable resource for materials presented post-meeting, significantly enhancing customer understanding and reducing the workload for sales representatives.
Currently, CINC has begun with one type of demo content on its website, but plans are in place to expand this offering to address different use cases for analysis as they evolve.
Comments from CINC Executives
A representative from CINC commented on the transition, stating that PLAINER has played a crucial role in addressing the challenge of effectively communicating the diverse features of Keywordmap. By facilitating a self-paced experience for clients to explore functions through the demo, the platform has been instrumental in driving leads and facilitating business closures.
Additionally, the cross-channel applicability of PLAINER—being effective not just for websites but also for exhibitions and email marketing—has been highlighted as a significant advantage. The tool enhances understanding exponentially among clients, and aids in reducing the time and effort required from sales personnel. Overall, PLAINER is seen as an invaluable asset that accelerates both marketing and sales efforts within the company.
Overview of CINC Corporation
CINC Corporation is dedicated to shaping its vision of becoming a leading enterprise in Japan through marketing solutions. The company specializes in web marketing tools and consulting, leveraging big data technologies to empower clients. With an emphasis on ease-of-use and advanced data analysis, CINC strives to develop effective tools that facilitate timely and straightforward high-level analysis, while also offering comprehensive marketing consulting that supports clients from strategy development to execution.
Company Name: CINC Corporation (Ticker: 4378)
CEO: Tomonori Ishimatsu
Establishment: April 2014
Headquarters: 1-21-19 Toranomon, Minato-ku, Tokyo, 6th Floor, Tokyu Toranomon Building
Business Areas:
1. Solution Services
2. Analytics Services
3. M&A Brokerage (CINC Capital Corporation)
Corporate Website: CINC
About PLAINER
PLAINER is a unique demo platform that facilitates the creation of demo content, effectively communicating the value of products in ways that text, videos, or trial access cannot achieve alone. As the only cloud service of its kind in Japan, PLAINER ensures clients gain a correct and enticing understanding of their products.
Learn More: PLAINER Service Details
Company URL: PLAINER Corporation
CEO: Hiroshi Kobayashi
Location: 15th Floor, Cerulean Tower, 26-1 Sakuragaoka-cho, Shibuya, Tokyo
Recruitment Information: PLAINER is seeking talented individuals for various positions, including sales, customer success, and product management. Interested candidates are encouraged to apply for a casual interview. We look forward to welcoming you!
Topics Consumer Products & Retail）
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