#USA #New York #Colangelo Partners #Don Q Rum #Loca Loka Tequila

Colangelo & Partners Expands its Spirits Division

Colangelo & Partners, a distinguished communications agency known for its focus on wine, spirits, and food brands, has recently announced a significant expansion of its spirits division. The agency is now the official agency of record for several dynamic brands, including Don Q Rum, Loca Loka Tequila, Barrel Global, and SPYRT Worldwide. This strategic move aims to enhance engagement with consumers and the spirits industry while leveraging innovative media relations and digital marketing strategies.

Don Q Rum: A Heritage of Quality

Don Q Rum, a premium rum hailing from Puerto Rico, boasts a rich history that dates back to 1865. Distilled by Destilería Serrallés, Don Q is crafted with high-quality molasses and undergoes a meticulous five-time distillation process. This dedication to quality ensures a smooth and refined taste, making Don Q a versatile option for both mixology and neat sipping. Colangelo & Partners will spearhead media relations initiatives for Don Q, amplifying the brand’s story of heritage and quality.

Loca Loka Tequila: A Cross-Cultural Venture

Representing a fusion of cultures, Loca Loka Tequila presents premium handcrafted expressions distilled from 100% highland agave in Jalisco, Mexico. Co-founded by Indian film actor Rana Daggubati and musician Anirudh Ravichander, the brand encapsulates a vibrant cultural narrative. Through a collaboration with Wine Glass Marketing, Colangelo & Partners will enhance Loca Loka’s visibility with integrative media relations and influencer marketing. The goal is to introduce Loca Loka’s unique spirit-making process and celebrations of diverse cultures to a global audience.

Barrel Global: Ownership Redefined

Barrel Global introduces a novel approach for whiskey lovers, allowing enthusiasts to purchase full barrels from emerging distilleries. Founded by whiskey expert George Koutsakis, the platform simplifies the process of whiskey ownership, offering clients a customizable experience from acquisition to bottling. Alongside Barrel Global, Colangelo will also support Koutsakis' ventures, InBarrel and Maltyverse, which further explores the blend of storytelling and whiskey culture.

SPYRT Worldwide: A Commitment to Ukraine

Emerging from a context of resilience, SPYRT Worldwide specializes in importing award-winning wines and spirits from Ukraine. Founded by military veterans, the company is dedicated not only to introducing authentic Ukrainian products to the American market but also to supporting humanitarian efforts and the economic recovery of Ukraine. With a portion of profits directed towards these causes, SPYRT Worldwide exemplifies a mission-driven approach to business. Colangelo & Partners aims to build on this narrative, highlighting the brands’ commitment to quality and social responsibility.

A Vision for Growth

Gino Colangelo, president of the agency, shared, “Our spirits division is entrepreneurial and always focused on delivering for our clients' bottom line. We'll continue this approach with these dynamic new clients.” This approach has contributed to Colangelo & Partners' robust growth in the spirits sector, which remains resilient despite challenging economic conditions.

Sara Gorelick, Vice President and Junior Partner at Colangelo & Partners, expressed enthusiasm for the new clientele, stating, “We pride ourselves on curating a client roster of innovative brands, and each of the additions have unique stories and products that we are excited to share.”

For more information about these brands, visit their respective websites: Don Q Rum, Loca Loka Tequila, Barrel Global, and SPYRT Worldwide.

Conclusion

As Colangelo & Partners continues to cultivate its portfolio of exciting spirits brands, it underlines both its commitment to quality and its dedication to innovative marketing strategies. This expansion exemplifies a forward-thinking approach to client relations and brand storytelling in the fast-evolving spirits market.