#Japan #Tokyo #Lotte #Xylitol #Mint Flavor

Lotte's Latest Addition to the Xylitol Lineup

Lotte, a leading name in confectionery headquartered in Shinjuku, Tokyo, is excited to announce the launch of its new original mint flavor from the Xylitol brand. The two products, Xylitol Gum Long Mint (Original Mint) and Xylitol Gum Long Mint (Original Mint) Family Bottle, will be officially released on October 14, 2025.

In light of the recent recovery in consumer movement and an uptick in the gum market, Lotte's Xylitol brand is thriving, boasting a growth rate of 104% compared to the previous year. This rise in popularity correlates strongly with consumer preferences for mint flavors, which have seen significant growth in the gum market. Surveys indicate that consumers are prioritizing the freshness and long-lasting flavor typically associated with mint gum.

To address these customer insights, Lotte has developed a gum that focuses on a peppermint-based aroma, combined with a selection of complementary herb and spice flavors. The result is a clean, refreshing mint experience that lasts.

One of the standout features of the new gum is the incorporation of Mint Boost Capsules, which help to sustain the refreshing sensation and minty flavor for an extended period. Consumers can indulge in the robust peppermint flavor while going about their daily routines, making this gum a great companion during work or study.

Key Features of the New Mint Gum

• - The Xylitol brand's signature crispness and long-lasting freshness come through in this classic mint flavor.
• - A blend of peppermint fragrance, select herbal scents, and spices enhances the sharpness of the flavor.
• - The Mint Boost Capsules ensure that the cooling sensation and mintiness endure throughout the chewing experience.
• - Peppermint flavor fills the mouth, providing a refreshing burst that lingers.
• - Ideal for maintaining oral health while enjoying a refreshing treat.
• - The packaging features a deep green color design to represent the classic freshness of mint.

Product Details

Product Names:

• - Xylitol Gum Long Mint (Original Mint)
• - Xylitol Gum Long Mint (Original Mint) Family Bottle

Release Date: October 14, 2025

Availability: Nationwide

Contents:

• - 14 pieces per pack
• - 133 grams per family bottle

Pricing: Estimate around 194 Yen (tax included) for the standard pack and 820 Yen (tax included) for the family bottle (subject to change based on retailer).

Commitment to Quality Mint

Among the hundreds of mint varieties, peppermint and spearmint stand out as the prime choices. While peppermint is known for its sharp cooling effect, spearmint offers a softer, sweeter flavor. Mint is an essential ingredient for gum production. Lotte ensures premium quality by regularly sending researchers to mint farms to assess crop conditions and select the perfect mint oil for each year. Their dedication to delivering high-quality mint gum reflects their passion for research and commitment to customer satisfaction.

Longevity of Mint Flavor

The gum incorporates two types of coated Mint Boost Capsules designed to maximize the refreshing sensation and invigorating flavor of mint. These capsules release their cooling properties as you chew, ensuring that the minty freshness lasts longer than standard gum products. Their unique coating allows activated flavor to burst when consumed, thus offering a delightful taste experience.

Giveaway Campaign

To celebrate the new product launch, Lotte will host a lottery campaign starting on October 13, 2025, where customers can win exclusive Moomin merchandise by purchasing eligible Xylitol gum products worth 500 Yen or more. Participants can apply via the website or postal mail.

• - Campaign Website: Participate Here (available from October 13)
• - Submission Period: October 13, 2025 – November 30, 2025
• - Prizes:

- Xylitol Course: Moomin-themed balance balls for 100 winners
- Oraltech Course: Moomin-designed plates and mugs for another 100 winners
- Extra Chance: 500 Yen ePay for 1180 participants

• - For Inquiries: Call 0120-651-368 during business hours.

Conclusion

The new Xylitol Mint Flavor from Lotte offers a refreshing twist to your daily gum experience. With a commitment to quality and a focus on customer satisfaction, Lotte continues to innovate in the mint gum market, ensuring that customers can enjoy the delightful taste of mint in a healthy format. Don’t miss out on the chance to join the fun and be part of the giveaway campaign as well!

For more information about Lotte and its products, visit their official website: Lotte.