Anderson .Paak Teams Up with Pizza Hut for Fun PHD Campaign Launching Crafted Flatzz™

Anderson .Paak Takes on a New Role with Pizza Hut



In a delightful fusion of music and culinary innovation, Pizza Hut has collaborated with the celebrated 9-time GRAMMY® award-winning artist, Anderson .Paak, to launch a dynamic campaign celebrating their newest menu item, Crafted Flatzz™. This partnership is infused with the same creative energy that .Paak brings to his music, promising a blend of fun, flavor, and positive vibes.

Launched in the U.S. in August with plans for expansion into the UK, Bahrain, and beyond, Crafted Flatzz™ are designed to provide a personal pizza experience packed with robust flavors and unique toppings. Featuring a lineup of five standout recipes—Nashville Hot Chicken, Chicken Bacon Ranch, The Ultimate, Three Cheese, and Pepperoni Duo—these pizzas are crafted to elevate the concept of personal pizzas while inviting fans to indulge in their passion for bold flavors.

With this collaboration, .Paak steps into his playful alter ego, Dr. .Paak, PHD (Pizza Hut Degree), as he hilariously aims to help his character DJ PeeWee tackle pizza-related dilemmas using the mouth-watering offerings of Pizza Hut. The campaign is not just about marketing a new product; it's about fostering a sense of community and engagement among fans.

Starting from today, devoted fans can participate in this light-hearted campaign aimed at promoting good times and delicious food. By sending a direct message containing the word "PHD" to @pizzahut on Instagram, the first 777 respondents will win a $12 e-gift card. This card is enough to get a free Crafted Flatzz™ pizza alongside a downloadable certificate celebrating their "degree" from .Paak himself. The excitement doesn’t just end there; it also gives fans a chance to partake in a quirky approach to pizza appreciation.

As Roy Torres, Global Creative Director at Pizza Hut, puts it, "Anderson .Paak is the perfect partner for this. He brings the same energy and love for good times that we are bringing back... This isn’t just about launching a product; it's about creating an interactive experience."

Moreover, the idea of earning a 'Pizza Hut Degree' adds a whimsical layer to the dining experience. As .Paak says, “Yes, Lawd!”—an affirmation that resonates with his love for food, music, and fun.

The Crafted Flatzz™ are made to cater to adults looking for a sophisticated yet playful pizza option, presenting dishes that are handsomely topped and crafted with care. Pizza Hut is eager to encourage fans globally to take momentary breaks from their busy lives and allow themselves to relish these creatively composed pizzas.

Pizza Hut's unwavering commitment to innovation, dating back to its founding in 1958, continues to thrive, illustrating the company's pledge to adapt and provide cutting-edge culinary experiences across the globe. Known for its pioneering products such as Original® Pan and Stuffed Crust pizzas, Pizza Hut is always in pursuit of memorable meals that leave an impression.

In addition, the brand continues to leverage its digital presence, and with more than half of its transactions coming through online orders, it's evident that Pizza Hut prioritizes convenience while enhancing customer experiences. The company loves engaging with the community, creating programs designed to impact positively on restaurant employees and the environment through their principles: More Equity, Less Carbon, and Better Packaging.

For more updates on Pizza Hut’s offerings and the latest on this unique collaboration with Anderson .Paak, fans are encouraged to visit Pizza Hut's official website and follow their social media channels including Facebook, X, Instagram, TikTok, and YouTube for the freshest news and offers. This partnership not only solidifies Pizza Hut's standing in the culinary world but also emphasizes the brand’s connection with its audience through fun, creativity, and interaction—reminding us that sometimes, a little pizza and passion can make life a whole lot better.

Topics Consumer Products & Retail)

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