MIND GAMES and Neiman Marcus Launch Unique Sensory Experience in Dallas Store

MIND GAMES and Neiman Marcus Collaborate for an Immersive Luxury Experience

MIND GAMES, a cutting-edge luxury fragrance brand, is expanding its collaboration with the high-end retailer Neiman Marcus to introduce an unparalleled, immersive sensory experience designed to redefine fragrance discovery. This exclusive initiative will take place at the Neiman Marcus NorthPark location, offering consumers a multi-faceted exploration of scent blending art and strategy, reminiscent of chess.

Since making its debut at Neiman Marcus in 2022, MIND GAMES has continually redefined the landscape of luxury perfumery. This new installation promises to create an engaging environment that invites guests to explore fragrance on a deeper level through artistic visual displays and experiential programming. According to Alex Shalbaf, the visionary founder and CEO of The Fragrance Group, this partnership with Neiman Marcus aims to revolutionize how luxury fragrances are discovered. "Our activation invites guests to engage with scent in a completely new way—where strategy, storytelling, and sensory immersion converge," he stated.

From now until May 5, this innovative installation will guide visitors through MIND GAMES’ most cherished fragrances by allowing them to experience the raw materials first-hand. Participants can smell each note in isolation before encountering the full fragrance, paving the way for a transformative journey into the world of scent. This unique approach enhances the olfactory journey by showcasing the elemental components that create captivating aromas.

Among the highlights of this immersive experience is the Perfumer Extraordinaire collection, which offers a behind-the-scenes look into the intricate art of perfume creation. Each bottle from this collection comes with two lab samples of the raw materials that make up the fragrance, further enhancing the educational aspect of the experience. Featured scents such as Mentor combine a rich blend of salted caramel, Italian lemon, and dark plum, while Prodigy presents a modern twist with notes of bergamot, cinnamon, and creamy caffè latte.

In celebration of this partnership, an exclusive event will be held within the installation space, bringing together customers and friends of both brands to explore the latest creations by MIND GAMES. In addition to this event, the installation will feature fragrance masterclasses led by experts, creating curated moments that deepen the relationship between scent and strategy.

As Marianna Shalbaf, the Creative Director of MIND GAMES, emphasizes, "At MIND GAMES, every detail—from our sculptural bottles to the intricate compositions of our fragrances—is designed to spark emotion and inspire greatness. The Neiman Marcus NorthPark experience will open the complex world of perfumery to our guests and allow them to step inside the artistry of our brand, immersing themselves in the world of strategy, creativity, and scent."

Later this year, MIND GAMES will also launch two new fragrances, Kingside and Queenside, which will be available exclusively at Neiman Marcus. This move signifies MIND GAMES' ongoing commitment to excellence, craftsmanship, and the unique intersection of strategy and scent.

For those eager to stay updated on all things MIND GAMES, more information can be found on their website, mindgamesfragrances.com, and through their social media channels.

About MIND GAMES

MIND GAMES draws inspiration from the intricate artistry of chess, intertwining it with the mesmerizing effects of perfumery. Their inaugural line presents a diverse range of olfactory signatures that celebrate character, skill, and intellect while emphasizing craftsmanship and design.

About The Fragrance Group

The Fragrance Group is a global entity engaged in the creation, distribution, and licensing of luxurious and artisanal fragrance products, fostering collaborative partnerships within the industry to offer unique marketing and distribution strategies.

About Neiman Marcus

Neiman Marcus is a premier luxury retailer known for its curated product offerings and exceptional customer service, aiming to provide unique and magical experiences for its clientele.

About Saks Global

Saks Global comprises multiple luxury retailers, including Neiman Marcus, and is dedicated to transforming the luxury shopping experience through innovative, customer-centric initiatives.