Introducing the Seasonal Collection Inspired by Kenya by Starbucks Stand by BEAMS

The Launch of the Seasonal Collection by Starbucks Stand by BEAMS

A collaborative initiative between Starbucks Coffee Japan and BEAMS has birthed a new lifestyle project named "STARBUCKS STAND by BEAMS," combining coffee culture with fashion. Set to debut in September 2025, this project celebrates the beauty of coffee through a collection inspired by Kenyan coffee beans. The launch features a stylish array of items designed to resonate with the vibrant culture and landscapes of Kenya, with the first installment scheduled for release on December 12, 2025.

Project Overview

The "SEASONAL Collection" forms the first part of this exciting project. It comprises 13 unique items over six designs, available for purchase through the official Starbucks online store and at the BEAMS Life Yokohama location, where an additional item will be available. This collection embodies the concept of a new lifestyle infused with the spirit of Starbucks, as envisioned by BEAMS. The designs are playfully curated to reflect the seasonal mood and trends associated with the Kenyan coffee culture.

A Closer Look at the Collection

The collection emphasizes the aesthetic and cultural richness of Kenya, utilizing its iconic landscapes, wildlife, and coffee culture as primary influences. The designs incorporate motifs such as African elephants, coffee beans, and latte art, creating distinctive patterns that allow fashion enthusiasts to express their love for coffee in a stylish manner.

Collection Highlights:
1. Jacquard Crew Knit ($352): This wool knit features original patterns depicting elephants and latte art, designed with a comfortable fit and high-quality materials.
- Sizes: XS to XL
- Colors: Green and Brown

2. Crazy Pattern Hooded Flannel ($286): Inspired by traditional Kenyan garments, this hooded flannel jacket boasts a well-balanced color palette and is perfect for layering.
- Sizes: XS to XL
- Colors: Red and Beige

3. All-over Print Fleece Zip Blouson ($308): Crafted from high-quality fleece with an original pattern, this blouson brings together comfort and style.
- Sizes: XS to XL

4. Animal Print T-Shirt ($99): Featuring prints of local wildlife like elephants and lions, this T-shirt offers a relaxed fit and versatile wearability.
- Sizes: XS to XL
- Colors: Various

5. Fleece Balaclava ($121) and Fleece Scarf ($132): These accessories provide warmth while showcasing the signature patterns of the collection, perfect for chilly days.

This collection celebrates the synergy between coffee and fashion, inviting fans to enjoy their favorite beverage in style. Each item is thoughtfully designed to embody the essence of Kenyan coffee culture while adding a touch of flair to everyday wear. The designs aim to evoke a sense of comfort and creativity, encouraging wearers to redefine their relationship with coffee through their fashion choices.

Where to Purchase

The SEASONAL Collection will be available for purchase on December 12, 2025, through the official Starbucks online store and the BEAMS Life Yokohama store. Customers can explore the collection and discover a range of unique lifestyle products designed to enhance their coffee experience.

The collaboration between Starbucks and BEAMS exemplifies how coffee can inspire lifestyle innovation, seamlessly blending culture and style for unique moments of enjoyment. As part of this launch, both companies look forward to introducing regular new product lines that reflect seasonal trends and keep the spirit of coffee culture vibrant and engaging.