Streamlining Business Information Collection with Salesforce Integration by Speee

Enhancing Efficiency with Salesforce Integration

In a significant move to optimize business operations, Speee Inc. has embraced the SalesNow database to enhance its information collection process. The implementation of this innovative database has resulted in nearly doubling the number of calls made by the Internal Sales (IS) team, showcasing the transformative power of data-driven decisions.

Background of the Implementation

Before adopting SalesNow, Speee struggled with several critical challenges that hindered their efficiency:
1. Data Misalignment: The company lacked a consolidated view of its Salesforce data, making tier analysis impossible.
2. Priority Discrepancies: There was a misalignment between marketing and IS teams regarding the prioritization of target companies.
3. Confirmation Inefficiencies: IS had to repeatedly confirm whether certain companies were worth pursuing, which further decreased call efficiency.
4. Quantitative Analysis Difficulties: Conducting meaningful market and lead analysis was challenging without the right tools.

Key Benefits of SalesNow

SalesNow provided precise solutions that were pivotal for Speee’s growth:

- Detailed Classification: The ability to classify companies based on revenue range and industry categories facilitated better targeting.
- Automated Tier Classification: The integration with Salesforce enabled automated tier distribution, saving valuable time and resources.
- Intent Data Utilization: Concerns surrounding the practicality of intent data were alleviated, making SalesNow an easy choice for the company.

Results Achieved Post-Implementation

Post-deployment, the results were remarkable:

- Improved Call Efficiency: Clear identification of target companies led to increased call efficiency and precision in strategic initiatives.
- Immediate Campaign Review: Sales teams could now immediately review campaigns on Salesforce, enhancing response times.
- Increased Call Volume: The number of calls made per person surged by approximately twofold due to streamlined processes.
- Enhanced Quality of Deals: The ability to search quickly during exhibition booths led to higher-quality business discussions.

Future Outlook

Looking ahead, Speee plans several enhancements to capitalize on the capabilities of SalesNow:

- Strengthened Hypothetical Hearing: Utilizing industry insights, investor relations information, and organizational charts to better engage with prospects.
- Precision in ABM Approaches: Utilizing organizational charts for more effective key personnel approaches within accounts.
- Real-Time Market Monitoring: Setting up Slack notifications for instant company trend monitoring.
- AI-Driven Research: Implementing AI summaries to minimize research workload and enhance the quality of insights gathered.

For a more in-depth look, read the full case study here.

What is SalesNow?

SalesNow is a cloud-based corporate database equipped with AI, boasting one of Japan's largest databases with information on approximately 5.4 million companies. This powerful tool enables sales teams to leverage data effectively, facilitating well-informed decision-making and actionable steps. As many BtoB sales efforts still involve inefficient manual data collection and outreach, SalesNow empowers teams to transform into high-productivity sales organizations, ultimately driving better results.