Lucid Partners with Timothée Chalamet and James Mangold for a New Brand Story

In an exciting development for the electric vehicle sector, Lucid Group, Inc. (NASDAQ: LCID) has launched its latest creative ad campaign titled "Driven," showcasing the remarkable capabilities of its electric SUV, the Lucid Gravity. The campaign marks the beginning of a long-term partnership with award-nominated actor Timothée Chalamet, who has been named the brand's global ambassador. This collaboration signifies a notable shift in traditional automotive marketing, focusing more on storytelling than mere technical specifications.

The narrative follows Chalamet, cast as a groom, and co-star Larsen Thompson, who unexpectedly find themselves at a remote government facility. After their motorcycle breaks down on a desolate road, they seize the opportunity to hijack a secret Lucid Gravity vehicle, speeding off into the horizon. This adventurous premise aligns perfectly with Lucid's innovative positioning, transforming the vehicle into more than just a mode of transportation but as an extraordinary discovery that embodies performance, design, and adaptability.

Directed by acclaimed filmmaker James Mangold, known for hit films such as "Ford v Ferrari," the campaign features high-octane visuals and exhilarating action sequences. It includes a team of stunt drivers from Mangold's previous films, ensuring a thrilling experience for the audience. The campaign promotes an engaging 30-second version, alongside longer 60-second and 2-minute director's cuts, designed to captivate viewers by blending stunning visuals with a compelling narrative.

Mangold's cinematic vision breathes new life into the Lucid brand, showcasing not only the vehicle's impressive electric capabilities but also its spacious interior and recreational potential. The campaign runs with an underlying message that the Lucid Gravity is a versatile family SUV ideal for adventurers who wish to explore the world. Its unique combination of performance and efficiency makes it a standout option in the burgeoning EV landscape.

Accompanying the visuals, the soundtrack features a specially arranged version of Yeah Yeah Yeahs' "Burning," enhancing the emotional pull of the campaign and further immersing the audience in the storyline.

Akerho "AK" Oghoghomeh, Lucid Motors' senior vice president of marketing, expressed enthusiasm about the collaboration: "This campaign presents an exciting leap in storytelling for Lucid. The partnership with Timothée and James provides us a phenomenal opportunity to illustrate how film can ‘bring to life’ the Lucid Gravity. Their shared vision captures the versatility, performance, and handling of the electric vehicle, awakening a desire to perceive the brand differently—through its narrative rather than just its specs."

Set against the backdrop of scenic desert landscapes, the campaign emphasizes the all-electric attributes of the Lucid Gravity crossover and showcases its unprecedented blend of luxury, performance, and utility. With the capacity to comfortably transport up to seven passengers, the vehicle represents an ideal companion for those seeking adventure.

Having garnered two Academy Award nominations, Chalamet is currently celebrating his first Screen Actors Guild award for his portrayal of Bob Dylan in Mangold's upcoming film, "Bob Dylan: A Nobody." His future projects include roles in "Marty Supreme," directed by Josh Safdie, and the highly anticipated "Dune: Part Three" under Denis Villeneuve.

As a quintessential Silicon Valley technology company, Lucid is on a mission to redefine the electric vehicle market with innovative models like the Lucid Air and now the Gravity, both known for their class-leading performance, sophisticated design, and unmatched energy efficiency. The vehicles are assembled at Lucid's state-of-the-art factory in Arizona, highlighting the brand's commitment to leading the EV revolution.

In conclusion, the Lucid Gravity ad campaign, fueled by the creativity of Timothée Chalamet and James Mangold, signifies an exhilarating new chapter for electric vehicle marketing, intertwining narrative depth with high-performance automotive technology. As Lucid gears up for a promising future, its newest vehicle is set not just to be driven, but to inspire.