Evive Brands Celebrates Caregivers Through New Alzheimer's Awareness Initiative

In June 2026, Evive Brands collaborated with Loved01 Cares to launch a nationwide initiative aimed at recognizing the dedication and compassion of caregivers during Alzheimer's and Brain Awareness Month. This initiative, named “Live Like a Legend,” focuses on honoring those who support loved ones with Alzheimer’s, dementia, and other age-related challenges.

The program highlights the critical role caregivers play, as they often provide unpaid support to individuals living with this intricate condition. According to statistics from the Alzheimer’s Association, over 11 million Americans dedicate their time to care for those diagnosed with Alzheimer’s or other forms of dementia, contributing approximately 19.2 billion hours of care annually. Such a commitment goes largely unnoticed, making this initiative a crucial step towards acknowledging their sacrifices.

Felicia Sanders, the Brand President of Assisted Living Locators, articulated the spirit of this initiative succinctly: “Caregivers are often the unsung heroes of the aging journey.” As families cope with the challenges posed by Alzheimer’s and dementia, the contributions made by caregivers can be invaluable yet emotionally taxing. The event aims to reinforce the message that caregivers' efforts are recognized and appreciated by the broader community.

Participating franchisees from both Assisted Living Locators and Executive Home Care will present specially curated “Live Like a Legend” gift sets to deserving local caregivers who have made notable differences in their communities. These franchisees were selected based on their previous involvement in caregiver support programs, Alzheimer's awareness campaigns, and fundraising activities. Throughout June, they will spotlight caregivers who exhibit remarkable compassion and dedication.

Commenting on this collaborative endeavor, Jeanette Weinz, Brand President of Executive Home Care, stated, “Caregiving is one of the most selfless acts a person can undertake.” She emphasized the hours caregivers devote to ensuring the well-being of their spouses, parents, friends, and family members. Their commitment often makes a profound difference, and acknowledging this during Alzheimer’s Awareness Month is significant.

Ryan Parsons, CEO of Evive Brands, further emphasized the significance of this initiative, stating that it reflects the company's mission rooted in compassionate care and service. He highlighted that caregivers are integral in helping older adults preserve their dignity, independence, and quality of life. Their crucial role in society deserves recognition, and this initiative serves to express gratitude for their daily endeavors.

By partnering with Loved01 Cares, Evive Brands is not only able to present caregiver gift sets but also provides a discount program for additional communities that wish to participate in this recognition effort. The collaborative stance reinforces a community commitment towards acknowledging and supporting caregivers who tirelessly contribute their time and energy.

For more detailed information about the establishments involved, you can visit the following websites: Assisted Living Locators, Executive Home Care, and Evive Brands.

This initiative reminds us all that the journey of aging is not solitary and is made smoother through the love and support of dedicated caregivers who tirelessly commit to enhancing the quality of life for those they care for.