#Japan #luxury #Shinjuku #KOMEHYO #Color Selection

Celebrating Five Years of KOMEHYO SHINJUKU

KOMEHYO SHINJUKU, operated by Komehyo Co., Ltd., proudly marks its fifth anniversary on June 2025, following its grand reopening in the East Shinjuku area on June 5, 2020. As the flagship store of KOMEHYO in Eastern Japan, it has successfully attracted 2.18 million visitors in the five years since its launch. With a mission to promote the culture of reuse, KOMEHYO continues to support both buying and selling, making it easier for more people to experience the joy of relaying luxury goods.

To express gratitude to its customers and to introduce the thrill of reuse to those who haven't yet experienced it, KOMEHYO SHINJUKU will host special events starting October 24, 2025, under the theme "Color Selection."

Milestones in KOMEHYO SHINJUKU's Journey

Since its opening, KOMEHYO SHINJUKU has made significant strides:

• - June 2020: Transitioned from the old store near Shinjuku San-chome to the new flagship location, featuring three main sections: Jewelry & Watches, Men’s, and Women’s.
• - November 2021: Celebrated its first anniversary with events focusing on "NEXT VINTAGE" and "LUXURY."
• - August 2022: Held its first collaborative event, KOMEHYO'S WEEK, across multiple stores, including SHINJUKU, GINZA, and AOYAMA.
• - August 2023: Marked its third anniversary with special activities.
• - August 2024: Launched the KOMEHYO RELAY event, a collaboration across stores in SHINJUKU, GINZA, and SHIBUYA.
• - August 2025: Participated in the "Daimyo Nagoya Exhibition" in collaboration with BEAMS, followed by the celebratory event for the fifth anniversary.

Recent Utilization Trends at KOMEHYO SHINJUKU

In an analysis conducted during the first half of 2025, KOMEHYO SHINJUKU gathered insights into customer behaviors regarding buying and selling.

Top Jewelry and Precious Metals Trends

In the jewelry and precious metals sector, leading brands include Van Cleef & Arpels, BVLGARI, and TIFFANY, known for their high sales volumes. The Van Cleef & Arpels Alhambra series has proven particularly popular across various age demographics, including men. Mikimoto, ranked sixth, has recently seen growth in purchases due to the rising popularity of Akoya pearls both domestically and internationally.

Watch Market Highlights

ROLEX continues to dominate the resale market, known for its brand recognition, popularity, and resale value. Patek Philippe ranks second and maintains an exceptional position among luxury watch enthusiasts. Cartier, primarily a jewelry brand, appeals to those with a keen fashion sense.

Handbag Insights

Hermes, Chanel, and Louis Vuitton form the top three luxury handbag brands, consistently leading both purchases and sales. While Louis Vuitton's availability is widespread, Hermes often tops the resale figures, especially with demand for its iconic Birkin and Kelly bags. KOMEHYO ensures quality by employing skilled appraisers and using AI technology to prevent counterfeit products from entering the market.

Apparel Purchasing Trends

In fashion, the same French luxury brands are leading in terms of buy-back prices. Moncler is noteworthy as its demand remains high year-round; items like the 'MAYA' for men and 'HERMINE' for women are particularly sought after. Despite continuous price increases, KOMEHYO offers competitive prices for these high-demand items.

Exciting Anniversary Promotions

For the anniversary, KOMEHYO SHINJUKU is set to feature specially priced items inspired by the number five, alongside discount opportunities ranging from 5% to 50%. This initiative aims to allow many to own pieces they've long desired at unexpected prices.

Customer Appreciation Events

Visiting customers purchasing items will receive a complimentary KOMEHYO original character cookie, while those who take pictures in a designated photo spot will be gifted an exclusive badge, both offered on a first-come-first-served basis.

Staff Voices and Future Goals

KOMEHYO expresses heartfelt gratitude to its loyal customers for supporting its journey over the past five years. In celebration of the anniversary, staff members are excited about the forthcoming "Color Selection" event, promising unique luxury items and special offers for visitors.

Overview of KOMEHYO SHINJUKU

KOMEHYO SHINJUKU offers a wide range of luxury brand jewelry, bags, watches, and apparel and is recognized as KOMEHYO's largest flagship store in the Kanto region.

• - Location: 3-19-4 Shinjuku, Shinjuku-ku, Tokyo 1F–4F
• - Contact: 03-5363-9322 (Sales), 03-5363-9588 (Purchasing)

Company Background

Komehyo Co., Ltd.

• - CEO: Yuya Yamauchi
• - Headquarters: 3-25-31 Osu, Naka-ku, Nagoya, Aichi
• - Website: https://komehyo.co.jp
• - Mission: Carrying out the vision of turning reuse culture into a widespread norm through meticulous appraisal and quality checks backed by technology.