Kewpie's New Dressing
2025-07-02 05:36:09

Explore the New Fall-Winter Flavors of Kewpie's Deep Roasted Sesame Dressing

Kewpie Unveils Seasonal Deep Roasted Sesame Dressings for Fall and Winter



Kewpie Corporation, headquartered in Shibuya, Tokyo, has launched two new seasonal flavors of its beloved Deep Roasted Sesame Dressing, aptly named 'Garlic Miso' and 'Yuzu Pepper'. These limited-edition products are tailored not just for salads but also for enhancing hot pot dishes, making them a versatile addition to any kitchen this fall and winter.

Having first debuted in 2000, the Deep Roasted Sesame Dressing has held the position of the top-selling dressing in Japan for 22 consecutive years since 2002. This success has been fueled by consumers creatively combining it with various other ingredients. In February, Kewpie expanded the lineup with seasonal offerings such as 'Yaku-Mi Ponzu' and 'Spicy Chili Oil', which saw impressive repeat purchase rates, particularly among younger demographics. Capitalizing on this momentum, Kewpie aims to attract even more fans with its latest autumn-winter products.

The 'Garlic Miso' variant features a rich blend of garlic and miso, making it an ideal match for shabu-shabu and other pork-based hot pots. On the other hand, the 'Yuzu Pepper' dressing brings a zesty kick with the addition of yuzu and green chili, perfectly complementing dishes like water hot pot, especially appealing to those who enjoy spicy and citrus flavors.

What sets the Deep Roasted Sesame Dressing apart is not just its ‘pouring’ functionality but its suitability for ‘dipping’ as well. The dressing's ability to blend seamlessly with various ingredients and its aromatic sesame notes make it ideal for a range of dishes, from salads to steamed meals. Kewpie is keen to highlight this versatility through packaging that showcases both salad and hot pot applications, aiming to inspire new culinary experiences among consumers.

Product Details


1. Product Names and Information
- Brand: Kewpie
- Product: Deep Roasted Sesame Dressing, Garlic Miso Flavor
- Volume: 180ml
- Suggested Retail Price: 290 yen (excl. tax) / 314 yen (incl. tax)
- Shelf Life: 10 months
- Brand: Kewpie
- Product: Deep Roasted Sesame Dressing, Yuzu Pepper Flavor
- Volume: 180ml
- Suggested Retail Price: 290 yen (excl. tax) / 314 yen (incl. tax)
- Shelf Life: 10 months

2. Release Date
Available nationwide starting August 21, 2025.

3. Product Features
- Garlic Miso Flavor: A rich dressing enhanced with garlic and miso, perfect for both salads and as a hot pot dipping sauce.
- Yuzu Pepper Flavor: A dressing infused with the fragrant aroma of yuzu and the spiciness of green chili, ideal for dipping with salads and hot pots.

For more details, visit the links:

Explore the dedicated site for Deep Roasted Sesame Dressing: Deep Roasted Sesame Dressing

This new fall-winter introduction from Kewpie not only expands its product lineup but also encourages culinary exploration by introducing consumers to the multifaceted uses of its well-loved dressing.


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Topics Consumer Products & Retail)

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