Madoguchi Strengthens OYOBEE App Experience with Repro Solutions for Enhanced User Engagement

Madoguchi Expands OYOBEE App with Repro’s Marketing Solutions

Madoguchi Inc., based in Minato City, Tokyo, has recently launched a collaboration with Repro Inc., a firm renowned for its marketing assistance tools. This strategic alliance aims to amplify user experience on the OYOBEE app while concurrently enhancing revenue generation. OYOBEE is an app designed to connect users with service providers for everyday issues such as junk removal, plumbing problems, appliance repairs, and pest control. By utilizing Repro's solutions, Madoguchi seeks to streamline the user acquisition process while ensuring engagement and retention.

OYOBEE: Addressing Everyday Troubles Instantly

The OYOBEE app stands out by providing a fast and efficient way for users to connect with service providers suited to their specific needs. Users can input their service requests along with their budget preferences directly into the app. The smart matching system then promptly showcases suitable providers, making the process seamless and eliminating the hassle of traditional methods like phone calls, emails, or scheduling hassles. With automated market price calculations, users can also set a reasonable service fee according to the industry standards, ensuring a hassle-free experience when resolving their daily dilemmas.

Madoguchi has ventured into the app business with OYOBEE, marking its departure from its prior focus on web media. Despite possessing expertise in web operations, the company recognized a significant gap in app development knowledge and resources, making the launch of comprehensive marketing initiatives a challenging endeavor. This is where Repro's expertise comes into play - providing tailored marketing solutions to drive user engagement and growth effectively.

Repro's Tailored Marketing Services

The collaboration with Repro will enable Madoguchi to leverage two primary services that are critical for their app's growth:

1. Install Maximization Service: Through a combination of effective advertising strategies along with App Store Optimization (ASO) and enhancements to store creatives, this service aims to boost the number of app installations and increase inbound traffic from searches.

2. App Revenue Maximization Service: By incorporating Repro App, a powerful marketing tool, the app can utilize push notifications and pop-ups to create a 1-to-1 communication channel within the app, aimed at enhancing user retention rates. Repro has emphasized distribution of notifications aligned with user behavior patterns, alongside reminders for users who may abandon the app during request submission.

Comprehensive Advertising and Marketing Strategy

Repro's approach is holistic, comprising a dedicated team for both advertising and app marketing. This structure allows for an uninterrupted flow of support, from user acquisition to enhanced usage and eventual monetization. Continuous A/B testing and keyword optimization efforts in advertising will lead to an improved conversion rate (CVR) while marketing initiatives based on user activities facilitate actionable insights and rapid adjustments to strategies, generating better results for Madoguchi.

Insight from Madoguchi's COO

Masaya Fukushi, the COO of Madoguchi, shared his insights on the collaboration, stating, "The app landscape presents unique challenges that differ greatly from web operations, necessitating specialized knowledge. Repro brings a depth of understanding and execution capabilities in this area, partnering with us as genuine team members rather than mere contractors. I look forward to their extensive support in driving downloads and enhancing user retention.”

About OYOBEE and Madoguchi

OYOBEE makes it easier for users to summon service providers when life's little emergencies strike. The innovative app circumvents the cumbersome process of searching for service providers and managing communications. As of now, OYOBEE boasts over 1,000 client companies, cementing its place in the market for service matching.

Founded in 2016, Madoguchi Inc. operates by centralizing resources in areas concerning everyday consumer needs such as junk collection and estate clearance. The company has recently been recognized as one of the Best Venture 100 for 2025, showcasing its vision and growth potential within the venture sector.

For more information about OYOBEE and its services, you can visit their website at OYOBEE.