MetaReal Group's Innovative PR AI Unveiling
On May 15, 2025, MetaReal Group, a company specializing in AI development for specific industries, held a press conference at Hyatt Centric Ginza to introduce its groundbreaking tool for public relations, 'PR AI.' The event attracted numerous media representatives eager to explore the potential of AI in the PR field.
During the conference, Chiaki Yamage from the Business Development Department provided a comprehensive demo of 'PR AI.' The session included a lively discussion with guest speakers Yuki Oki, PR Executive from Reiwa Travel’s travel app 'NEWT', and Satomi Hajikano, PR representative from KDDI Group's Mediba. The discussion focused on the challenges faced in PR operations and garnered various opinions regarding 'PR AI's' outputs.
The Importance of PR in Business
Public relations is crucial for organizations and companies, making its efficiency and effectiveness a perennial challenge. While recent years have seen a rise in automation through generative AI technology, PR-specific generative AI solutions are still in their infancy. Against this backdrop, 'PR AI' strives to establish itself as a new standard in the industry by raising brand awareness and maximizing media exposure.
Moreover, the tool aims to redefine the nature of PR activities, becoming an essential ally for busy PR professionals.
Engaging Talk Session with Industry Leaders
The talk session featured insights from esteemed guests Yuki Oki and Satomi Hajikano, who engaged in a dynamic dialogue about their experiences in the PR field. Key discussion points included:
- - The challenges faced by PR professionals on the ground
- - Insights on the actual outputs generated by 'PR AI'
Comments from Guests:
- - Yuki Oki (Reiwa Travel): "I often review and provide feedback on press releases written by my team. It’s challenging to articulate the 'why' logically. Having been in a TV network, I possess a sense of what works. However, this can often become subjective and difficult to share across the team. 'PR AI’s' press release scoring feature offers logical and objective evaluations based on consistent criteria, making it incredibly beneficial. While it can sometimes yield stricter ratings, it provides constructive feedback devoid of biases, allowing for genuine improvements."
- - Satomi Hajikano (Mediba): "As a solo PR representative, I handle everything from press release creation to media responses and internal adjustments. 'PR AI' is especially supportive in suggesting 'angles' and streamlining the writing process from titles to body text. It opens my perspective with unique suggestions and incorporates an engaging interaction through AI agents that mirror user personas. The tool has cut my press release preparation time by about two hours, freeing me to focus on additional tasks."
The question-and-answer session with attendees at the end of the conference explored various topics, including 'PR AI’s' future developments and distinct features compared to general generative AI solutions. The enthusiasm for practical applications in the PR field was evident among participants. Looking ahead, MetaReal is committed to using 'PR AI' to enhance corporate communication activities while improving the sophistication and efficiency of PR operations.
About 'PR AI'
'PR AI' serves as a dependable ally, aimed at easing the workload of PR personnel while providing support from both mental and skill development perspectives. Its primary goal is to automate and evaluate press releases that maximize the likelihood of media coverage, thereby improving the efficiency of PR tasks and increasing exposure.
Yamaga's Perspective on 'PR AI':
"Developed from real feedback in the PR field, 'PR AI' embodies my experiences as an overloaded solo PR practitioner. This launch event has reaffirmed the need for this service, highlighted by the insightful comments from Oki and Hajikano. With a commitment to ongoing development, we aspire for 'PR AI' to be a robust partner for all PR experts."
About MetaReal Group
Founded with the mission to liberate people from constraints of place, time, and language, MetaReal Group currently holds the top market share in Japan's translation market. The company offers customized AI development services across various sectors, including law, medical, finance, chemistry, IT, machinery, and electronics.
- - Company Name: MetaReal, Inc.
- - Website: https://www.metareal.jp/
- - Location: 3-7-1 Kanda Jinbocho, Chiyoda-ku, Tokyo
- - CEO: Junichi Goishi
- - Established: February 2004
- - Services: Development and operation of specialized document AI
For inquiries, contact: pr@metareal.jp