Striving for a Society Where Every Executive Has One Secretary

The Vision Behind Secretary Co.

In an ever-demanding business landscape, it has become standard for executives to be overwhelmed with daily operations, often straying away from their core decision-making tasks. In light of this reality, Secretary Co. is championing the idea that every executive should be supported by a personal secretary, thereby allowing them to refocus on what they do best: leading.

Since joining the April Dream initiative, Secretary Co. has committed itself to creating a dream environment for executives where they can thrive. Located in Nerima, Tokyo, the company envisions a future where a dedicated secretary is a fundamental asset to every leader.

Our Ambition

At Secretary Co., our goal is straightforward yet profound: we aspire to create an environment where every leader has a loyal secretary they can trust. This will enable them to concentrate on high-impact tasks that only they can accomplish, thus propelling economic growth in Japan. We believe that a secretary is not merely an administrative assistant but a vital partner who organizes the executive's thoughts, anticipates their needs, and sometimes serves as a necessary brake—a role that significantly enhances the quality of management.

Moreover, we are dedicated to transforming the perception of the secretary profession. This role allows for high levels of expertise, making it a viable career path for women who want to balance their careers with family responsibilities. By promoting the value of secretaries, we aim to foster a society where women can pursue fulfilling careers without compromise.

Background Insights

The motivation for establishing Secretary Co. stemmed from the founder's personal experience of working as a secretary. Through her journey, she witnessed firsthand how having a secretary dramatically enhances the speed and quality of executive decision-making. Conversely, she also confronted the harsh reality that many talented individuals had to abandon their careers due to childbirth or life changes.

This disconnect between capable individuals unable to utilize their talents and executives unable to focus on their essential roles signifies an opportunity to boost societal productivity dramatically. Secretary Co. believes that resolving this mismatch could lead to a more efficient and effective business environment.

Current Initiatives

In 2026, Secretary Co. plans to acquire a license for paid occupational introductions, allowing it to focus on nurturing talented secretaries while closely matching them with the right executives. Rather than functioning solely as a recruitment agency, we are committed to cultivating a mindset and professional ethos among secretaries, aiming to establish a community of highly trusted professionals.

Future Directions

Looking ahead, Secretary Co. seeks to strengthen its training programs for secretaries while expanding collaborations with various companies. Our aim is to introduce this valuable resource to a broader array of executives, promoting the idea that having a secretary is a common and beneficial practice. Additionally, we will actively work to elevate the professional status of secretaries and broaden public recognition of their roles, establishing a cultural norm that associates leadership with having dedicated support.

This ambition is not one we can achieve alone. We invite all executives, aspiring secretaries, and those who resonate with our mission to join us in creating a society where the concept of ‘one executive, one secretary’ is the norm. Together, we can revolutionize the business landscape in Japan for the better.