BIPROGY Acquires Mattrz to Enhance Digital Marketing Solutions for SMBs

In a strategic move to bolster its digital marketing offerings for small and medium businesses (SMBs), BIPROGY has fully acquired Mattrz, a Tokyo-based company known for its innovative digital marketing solutions. By integrating Mattrz into its structure as a consolidated subsidiary, BIPROGY aims to leverage the strengths of both companies to significantly enhance productivity and growth opportunities within the SMB sector. The acquisition, finalized on August 29, 2025, paves the way for tighter collaboration and resource sharing between the two firms, particularly in addressing the unique challenges faced by SMBs in today’s digital landscape.

Background and Rationale

SMBs are increasingly recognizing the need for efficiency and revenue growth, especially as digital marketing becomes a critical component of their success. To address these needs, BIPROGY has been spearheading the "SMB-DX Project" since 2022, a program designed to improve operational efficiency through direct support for SMBs via detailed IT assessments and consulting services tailored to digital transformations. Mattrz has been a significant player in this arena since its inception in 2018, with over 1,300 successful contracts under its belt, offering specialized solutions such as web engagement tools and comprehensive marketing strategies.

By acquiring Mattrz, BIPROGY expands its offerings to include more robust digital marketing services. This move not only complements BIPROGY's existing services but also signifies an essential strategic pivot towards enhancing their digital capabilities aimed at revenue expansion. Both companies believe that combining their resources and expertise will deliver significant value to SMBs, helping them to solve their digital marketing challenges more effectively.

Key Objectives of the Acquisition

1. Expanding Service Offerings: BIPROGY aims to broaden its support for SMBs beyond operational efficiency by incorporating Mattrz’s digital marketing solutions, including the highly-regarded "MATTRZ CX" customer engagement tool. This will facilitate comprehensive support, ranging from backend operations to driving sales growth through effective marketing strategies. The anticipated collaboration is expected to boost revenues significantly for SMBs, thereby contributing to their overall productivity.

2. Customer-Centric Support: One of Mattrz's strengths lies in its high-quality customer support which is pivotal for understanding client needs and preferences. This relationship will serve as a foundation for developing tailored marketing strategies that resonate with SMBs, ensuring both companies can thoroughly address the specific challenges faced by their customers.

3. Leveraging Experience to Innovate: Mattrz brings valuable insights and assets gained through extensive work with SMBs, which BIPROGY can meld with its resources to create new value propositions. By merging these strengths, the two companies aim to foster innovative solutions that not only cater to current market demands but also anticipate future trends.

Overview of Mattrz

Founded in November 2018, Mattrz, led by CEO Yoshikawa Keiki, specializes in developing and providing digital marketing solutions aimed specifically at SMBs. With a mission to enhance digital marketing competency and boost revenues for businesses, Mattrz has built a strong footprint in the industry, continually expanding its service offerings to meet the evolving needs of its clientele.

Future Initiatives

BIPROGY has set ambitious objectives, aspiring to reach an annual revenue target of 3 billion yen by 2029 as it works closely with Mattrz. This partnership is expected to facilitate greater productivity enhancements through the successful implementation of digital transformation strategies, which are essential for revitalizing regions and empowering local communities.

In addition to the SMB-DX Project, various platforms like SMB Support Platform will be utilized to deliver robust and comprehensive support solutions for SMBs, enhancing their operational capabilities and marketing effectiveness.

The integration signifies not just a new chapter for both BIPROGY and Mattrz but also positions them strategically in a competitive market that increasingly values digital competence. As they collaborate to refine their offerings, the focus will remain on equipping SMBs with the tools necessary for sustainable growth and success in a challenging economic environment.

For further information about their offerings, visit Mattrz and BIPROGY.