Designer Brands Inc. Confirms CFO Transition for Future Growth and Stability

Designer Brands Inc. has announced key changes in its financial leadership as it prepares for a new chapter in its growth journey. Jared Poff, the current Chief Financial Officer (CFO) and Chief Administrative Officer, will be stepping down to pursue a new professional opportunity as of October 31, 2025. In response to this transition, the company has appointed Mark Haley, Senior Vice President, Controller, and Principal Accounting Officer, as the Interim Principal Financial Officer, effective November 1, 2025. This decision underscores Designer Brands' commitment to maintaining continuity and operational excellence during this period of transition.

Mark Haley, who brings a wealth of experience to his new role, has been with Designer Brands since 2017, initially serving as Vice President and Controller. His extensive background includes key financial positions at Conn's, Inc. and Coldwater Creek Inc., while also holding senior roles at SUPERVALU INC. and Deloitte & Touche LLP. Haley is a certified public accountant and holds Bachelor of Science degrees in Finance and Accounting from the University of Idaho.

Doug Howe, the CEO of Designer Brands, expressed confidence in Haley's leadership capabilities, stating, "Mark is a trusted and accomplished leader whose financial expertise and deep understanding of our business position him perfectly to lead during this important transition. I am confident that his strategic perspective, operational discipline, and commitment to excellence will ensure continuity as we move forward." This emphasizes the company's focus on executing its strategic initiatives while strengthening its brand.

The transition comes at a pivotal time for Designer Brands, a company renowned for its prominent portfolio of footwear brands, including Topo Athletic, Keds, Vince Camuto, and Jessica Simpson. With a robust digital presence and a vast retail footprint, including over 660 stores across North America, Designer Brands aims to position itself for long-term value creation. The organization is currently launching an executive search to identify a permanent CFO who will lead its financial strategies and initiatives moving forward.

Poff's departure marks the end of a decade-long tenure during which he significantly contributed to the company’s growth and strategic direction. The board and the entire team are grateful for Poff's decade of service and wish him well in his future endeavors. His leadership has played a vital role in transforming Designer Brands into one of the largest designers and retailers of footwear and accessories globally.

As it navigates this transition, Designer Brands remains dedicated to its mission of being a difference-maker within the footwear industry. The company is actively committed to social responsibility, having donated over twelve million pairs of shoes to the global non-profit Soles4Souls since 2018. With robust corporate values underpinning its operations—emphasizing belonging and ethical conduct—Designer Brands is well-positioned to continue its legacy of leadership and innovation in the market.

The company’s strategic vision includes enhancing its direct-to-consumer channels and expanding its brand portfolio, ensuring a seamless shopping experience for customers across various platforms. With the ongoing evolution of consumer preferences and market conditions, the upcoming CFO will play a crucial role in steering Designer Brands through these dynamics, harnessing market opportunities for sustained growth.

In conclusion, the leadership transition at Designer Brands Inc. reflects its adaptable and resilient corporate ethos, prepared to embrace future challenges while remaining committed to delivering exceptional value to its customers and stakeholders.