#USA #Hisense #Smart Home #Las Vegas #CES 2026

Hisense's Innovations for a Brighter Life

On January 6, 2026, Hisense, a leading global brand in consumer electronics and home appliances, held a press conference at CES 2026 under the theme "Innovations for a Brighter Life". This year's expo highlighted the company's newest advancements in display technologies and smart home products, focusing on more natural colors, healthier viewing experiences, and human-centered interactions.

A Vision for Sustainable Growth

During the conference, Hisense demonstrated how its long-term focus on human-centric innovation has resulted in sustainable global growth and market leadership. According to data from Omdia, Hisense has quickly climbed the ranks to become one of the fastest-growing consumer electronics brands worldwide, operating in over 160 countries. Furthermore, they have established themselves as a leader in the mini and large television segment, including being the number one provider of televisions that are 100 inches and larger, as well as laser televisions.

In 2025, Hisense maintained its position as one of the top brands in the Kantar BrandZTM rankings of the top 50 global Chinese brands for the ninth consecutive year. Additionally, they topped the Ipsos China Brand Global Trust Index in the smart home appliance category, solidifying their reputation in the market.

Heralding a New Era of Display Technology

A significant part of the event focused on the introduction of the RGB MiniLED evo, representing a true evolution of RGB MiniLED technology at the system level. As the original creator of RGB MiniLED, Hisense is pushing boundaries further by redefining collaborations between light sources, control systems, and algorithms. Instead of merely tracking performance parameters, the new RGB MiniLED evo introduces a fourth LED in a heavenly azure shade for the first time in the industry, enhancing color performance to reach 110% of the BT.2020 standard and color control of 134 bits. This innovation allows for a more authentic color representation, improved viewer comfort, and balanced energy efficiency.

The RGB MiniLED evo sets the technological foundation for the new flagship product, the 116UXS RGB MiniLED television, marking a new chapter in home viewing experiences.

Enhancing Consumer Experience

In conjunction with its hardware innovations, Hisense also emphasized the development of its smart display ecosystem. Beginning January 1, 2026, the VIDAA OS system will evolve into an integrated platform for content, artificial intelligence services, and connected home devices. This aligns with the initiative "Innovations for a Brighter Life", showing how technology can be applied in practical, user-focused ways to enhance visual experiences, boost everyday comfort, and support a more connected lifestyle at home.

Hisense's Commitment to Global Sports

In addition to product innovations, Hisense unveiled the Hisense Elite collection in conjunction with its sponsorship of the FIFA World Cup 2026TM, further reaffirming its commitment to uniting fans through shared moments, both on-screen and in their homes during one of the world's most famous sporting events. This collection represents not just products but Hisense's growing global presence and influence.

With its history dating back to 1969, Hisense has established itself as a globally recognized leader in the home appliance and consumer electronics space, specializing in high-quality multimedia products, household appliances, and smart IT solutions. As a premier manufacturer of RGB MiniLED technology, Hisense continues to lead with next-generation innovations. Their dedication to global sports partnerships, particularly sponsoring the FIFA World Cup 2026TM, demonstrates their commitment to connecting with audiences worldwide effectively.

As Hisense moves forward, it is clear that their mission spans well beyond merely providing consumer products; it is about enhancing lives through thoughtful innovation.