Innovative Games by tonies® and Hasbro Redefine Family Play for a New Generation

tonies® and Hasbro Collaborate to Transform Classic Games

In an exciting announcement, tonies SE, a pioneer in interactive audio platforms for children, has partnered with Hasbro, a renowned name in the gaming and toy industry, to reimagine three beloved board games: MONOPOLY®, GUESS WHO?®, and THE GAME OF LIFE®. This innovative partnership aims to enhance family gaming experiences through the new Tonieplay™, an audio-first gaming platform designed to cultivate creativity and independent play while remaining free from screens.

Reimagining Classic Titles

The integration of iconic games into the Tonieplay system is set to redefine how children engage with narrative-driven gameplay. The revamped versions leverage the charm of storytelling while introducing strategic elements that require decision-making and teamwork. Each game has been specifically adapted for the Toniebox 2, a device aimed at delivering imaginative audio adventures. Here are the newly transformed titles:

Tonieplay MONOPOLY Real Estate Rush (Ages 7+)

This fast-paced game invites children to build, trade, and strategize in real-time. By eliminating the turn-taking traditionally associated with board games, players can dive directly into the action, fostering engagement and collaboration.

Tonieplay GUESS WHO? Monster Mysteries (Ages 5+)

Designed to hone listening skills and deductive reasoning, this playful guessing game brings characters to life through captivating sound prompts and quirky clues. Kids will enjoy unraveling each mystery while developing critical thinking skills in a fun, interactive setting.

Tonieplay THE GAME OF LIFE (Ages 5+)

This immersive game offers a branching narrative that allows players to shape their journeys based on decision-making. The narrative-driven approach encourages creativity as children navigate various paths, reinforcing their independence.

A Vision for Modern Family Play

Tobias Wann, CEO of tonies, shared his excitement about this collaboration, emphasizing that transforming these classic games is about evolving play into a modern context. He stated, “The result is something entirely new — interactive, audio-led games that transform how kids can play today, while honoring the legacy of the originals.”

Similarly, Ginny McCormick, CXO of tonies, underscores the positive impact of these games on children's development. “With Tonieplay, we're creating a new kind of screen-free experience that empowers kids to enjoy iconic games independently, allowing parents to feel good about the choices they make for their children’s playtime.”

Benefits of Screen-Free Play

One of the core missions of tonies® is to provide children aged 1 to 12+ with engaging and enriching experiences without the interference of screens. By promoting independent play, Tonieplay encourages critical life skills such as decision-making, creativity, and social interaction. As children engage with these games, they are not just entertained; they are also learning to think critically and develop confidence in their choices.

Marianne James, Senior Vice President, Global Licensing of Hasbro, adds that this partnership highlights a pivotal moment in how traditional games can evolve into interactive experiences. “By reimagining these iconic games for Tonieplay, we're revitalizing their stories while encouraging creativity and screen-free fun.”

Launch and Availability

The Tonieplay Hasbro Games collection is set to debut in Summer 2026, with a phased rollout starting with pre-orders available now on tonies.com. Following the U.S. launch in July, the collection aims for broad international distribution, which will further expand the reach of these innovative games.

This collaboration not only makes beloved games more accessible to a new generation but also enriches family interaction through unique storytelling experiences. As tonies and Hasbro continue to redefine play, families can look forward to engaging in meaningful, screen-free playtime together.

In summary, the launch of Tonieplay marks an important step in the evolution of interactive family gaming, blending timeless concepts with modern technology to foster creativity, independence, and enjoyment among young players and their families.