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Travel with Awestruck's New Leadership: A Transformative Step for the Travel Advisory Industry

As the travel advisory sector continues to undergo significant changes, Travel with Awestruck has appointed Alexis Berlin, a Harvard-educated former manager from McKinsey & Company, as its new Chief Growth Officer (CGO). This strategic decision, effective August 20, 2025, is a response to the growing complexities and challenges within the industry.

The travel advisory landscape is facing a critical juncture, characterized by the emergence of multi-level marketing companies and rampant misinformation that threatens consumer trust. Many new advisors enter the market with minimal training, leading to uneven standards and practices that undermine the value of professional advice. According to Berlin, the narrative that travel advisory can be a mere 'side hustle' diminishes the seriousness of the profession.

"The travel industry can feel like the Wild West," Berlin remarks, expressing concern over how some major agencies trivialize the advisory role. She argues that no other service profession would tolerate such a devaluation. Imagine a real estate firm suggesting that sharing online listings is sufficient to become a broker, or an insurance agent marketing their services as a temporary gig rather than a respected career. Yet, these are sentiments echoed within the travel industry today.

In light of this predicament, Travel with Awestruck's founder and president, Jenene Mealey, emphasizes that there are exemplary professionals operating within the industry who uphold high standards. She recognizes a wave of corporate professionals transitioning into the travel advisory space, bringing with them a wealth of discipline from fields such as finance, consulting, and technology. Mealey views Berlin's hiring as a critical component of a renaissance aimed at redefining the agency's approach to client care and advisory services.

With her extensive experience in guiding major corporations through complex growth strategies, Berlin is poised to spearhead Travel with Awestruck's growth initiatives. Her responsibilities will encompass advisor recruitment, the development of client services, and the fostering of strategic partnerships. Her vision is ensconced in building a modern agency that prioritizes integrity, excellence, and personalized experiences.

"The devaluation of travel advisory services is real, but where others see a threat, I see an opening," Berlin asserts, highlighting the potential for growth and innovation in this evolving market. Under her leadership, Travel with Awestruck intends to introduce new offerings designed to elevate the standards of travel advising within the next six months, reshaping perceptions about the profession.

For those intrigued by the evolving dynamics of the travel advisory sector or looking to learn more about Travel with Awestruck, interviews with Alexis Berlin can be scheduled via contact at [email protected].

About Travel with Awestruck

Travel with Awestruck is a leading travel agency focused on creating memorable experiences for discerning travelers. Specializing in luxury itineraries and strategic event travel, the agency combines personalized service with a disciplined approach to deliver exceptional results. With a commitment to integrity and expertise, Travel with Awestruck is pioneering new standards in the travel advisory industry, ensuring clients and advisors alike enjoy a superior experience.