#Japan #Tokyo #Sustainable Food #SusHi Tech #MISOVATION

Celebrating Tradition with a Twist at SusHi Tech Tokyo 2025

In a remarkable showcase of culinary innovation, MISOVATION, a food tech venture based in Japan, debuted its next-generation miso soup called "MISOVATION" at the SusHi Tech Tokyo 2025 conference held from May 8 to 10 at Tokyo Big Sight. In partnership with Sustainable Food Asia, the event not only highlighted the importance of sustainable food sources but also introduced a fresh perspective on a traditional staple.

The concept behind "MISOVATION," which means "innovation in miso," is centered around the notion of a complete meal. It combines rich nutrients, including proteins, through unique fermentation techniques and natural ingredients to create a delicious yet nutritious experience. This forward-thinking product aims to redefine the perception of miso soup and its role in modern diets, making it appealing to both local and international audiences.

On the event’s opening day, visitors had the chance to purchase "MISOVATION" as part of a set alongside traditional rice balls, including a unique blend of food tech ingredients such as jackfruit simmered with seasonings, umami seaweed, and onion rice balls, at a price of 660 yen (approximately $6). This combination of rice and miso soup showcases how traditional foods can integrate modern food tech in a way that resonates well with diverse palates and dietary preferences.

SusHi Tech Tokyo 2025 Overview

Held over three days, SusHi Tech Tokyo 2025 aimed to connect innovative startups and promote advancements in sustainable urban living. The conference is recognized as Asia's largest global startup event, attracting over 50,000 attendees and more than 600 startups from around the world. The program included an array of engaging sessions, networking opportunities, and competitions designed to foster collaboration and spark new ideas in various sectors, especially in food technology and sustainability.

The venue itself offered a dynamic environment reflecting cutting-edge advancements, making it an ideal place for unveiling MISOVATION. As attendees gathered to witness the possibilities of sustainable practices, the event showcased how traditional foods can be reimagined to meet contemporary needs.

About Sustainable Food Asia

Sustainable Food Asia focuses on creating new standards in the food industry, aiming to support sustainable practices across Asia. The company collaborates with emerging food tech ventures and combines new materials they develop with existing technologies to establish a foundation for a sustainable food industry. They are dedicated to innovating food solutions that align with the evolving landscape of global food consumption.

For more information, visit Sustainable Food Asia.

MISOVATION Company Profile

Founded in March 2021, MISOVATION strives to enhance the value of miso in an era when the market is witnessing a decline. By partnering with over 40 traditional miso producers across Japan, the company uses advanced fermentation, food processing technologies, and nutritional design strategies to innovate traditional foods. Their offerings include "MISOVATION," a complete nutritional soup, and a subscription service for craft miso soup called "MISOBOX."

Their mission highlights a commitment to the vision of enhancing global health through the fusion of Japanese cuisine and technology. Further details can be found on their website MISOVATION.

MISOVATION's success has been recognized through various awards, including their selection in the Hiroshima Prefectural program and accolades in the Camps Acceleration Program and ICC Summit. With a focus on merging traditional wisdom with modern techniques, MISOVATION continues to lead the charge in food health innovations, championing sustainability.

Conclusion

With the introduction of "MISOVATION," the company not only honors Japan's culinary heritage but also paves the way for a sustainable future. By participating in global forums like SusHi Tech Tokyo, MISOVATION effectively communicates the potential of traditional foods enhanced by technology, pushing the boundaries of what miso soup can offer in the modern world.