#Japan #Tokyo #Rakuten Market #Togetoge #Hokkosuisan

Togetoge Inc. Shares Impressive E-Commerce Management Case

Togetoge Inc. (Headquartered in Shibuya, Tokyo, CEO: Mitsumitsu Inakoya) has unveiled a case study highlighting their support in e-commerce operations centered on Rakuten Market. The company successfully produced substantial growth in both sales and order counts through several optimization efforts, including enhanced customer acquisition strategies, streamlined product pathways, annual promotional planning, and the establishment of a robust CRM infrastructure.

Noteworthy Achievements

Upon commencement of support, Togetoge recorded significant results compared to the averages of the previous months. The findings include:

• - A staggering 262.9% increase in sales and a 408.8% increase in order counts.
• - Visitor numbers surged by 157.7% and the conversion rate (CVR) improved by 223.6% during the same period.
• - Sales from the March 2026 Rakuten Super SALE increased by 133.9% compared to the event in September 2025.
• - During the same event, CVR rose by approximately 127.5% from December 2025.
• - Furthermore, the revenue patterns during peak hours set a new record in the history of the company.

These achievements are attributed to a comprehensive overhaul that encapsulated not just advertising management and product page enhancements, but also research and careful planning surrounding CRM infrastructure, promotional strategies, order forecasting, and inventory management.

Background of the Initiative

Hokko Suisan Co., Ltd. specializes in wholesale and retail distribution of marine products, in addition to conducting sales via online platforms. With multiple sales channels, including Rakuten Marketplace, their own e-commerce site, and TikTok Shop, the business is highly susceptible to seasonal demand and promotional event impacts.

Although sales tended to spike during seasons like hometown tax donations and year-end sales, there was a significant need for strengthening the CRM design to create continuous touchpoints with buyers to foster repeat purchases. Additionally, there was a necessity to refine product page appeal and promotional pathways and to accumulate expertise that supports daily operations.

Recognizing these challenges, Togetoge initiated a comprehensive review of e-commerce operations focusing on acquisition, conversion, and CRM, centering around Rakuten Market.

Challenges Faced Before Support

Prior to the support, the main challenges identified were:

• - A lack of sufficient systems for maintaining long-term relationships with new buyers, despite sales spikes from seasonal events.
• - An underdeveloped CRM platform, including the official LINE account, leading to potential improvements in touchpoint design.
• - Areas for potential improvement in product pages and purchasing pathways, indicating room for increased conversion rates.
• - A need for a well-structured approach to accumulate e-commerce operational know-how that allows for continuous enhancements.
• - Operational design based on an annual promotional plan was not sufficiently developed, leading to a reliance on individual discretion for event-related initiatives.
• - Inadequate inventory planning that took into account order forecasting and target sales for various product categories.

The challenges underscored the need for a comprehensive overhaul, not just focused on short-term sales acquisition, but on how to build lasting customer relationships to drive future promotions.

Implemented Strategies

Togetoge executed the following key strategies:
1. Optimizing Customer Acquisition Strategies
- A comprehensive re-evaluation of ad operations on Rakuten Market was conducted, including delivery design, budget allocation, and prioritization of featured products. The strategies for promotional events like SuperSALE were revamped to optimize both efficiency and short-term sales.

2. Improving Product Pathways and Pages
- Investigating competitors and similar category product trends allowed for better structuring of promotional axes and information arrangement on product pages. Concrete design documents for product page enhancements facilitated effective implementation, ensuring critical information reached customers effectively.

3. Supporting Annual Promotional Planning and Demand Supply Strategies
- Annual promotional planning was developed with a view towards Rakuten SuperSALE and seasonal demands. Supporting materials like roadmap sheets for visualizing promotional execution and management sheets for revenue projections were created. Additionally, inventory planning was coordinated with order volume forecasts and target sales for each product type to foster a more deliberate e-commerce operational framework.

4. Establishing a CRM Infrastructure
- A fundamental design for CRM to ensure continuous engagement with buyers was developed. This included refining guidelines for the official LINE account and revisiting the roles of newsletters, as well as the creation of promotional banners for various settings. This approach laid the groundwork for ongoing communication post-sale, particularly during peak seasons.

5. Organizing and Sharing Operational Know-How
- Togetoge not only provided execution support for advertising, product pages, and CRM strategies but also focused on clarifying and sharing underlying concepts. Regular communication through weekly check-ins facilitated progress tracking and alignment on improvement strategies, ensuring that clients were equipped for ongoing enhancements.

Outcomes of the Initiative

Results from Rakuten Super SALE

During the March 2026 Super SALE, Togetoge achieved:

• - A 133.9% increase in revenue, a 123% increase in order counts, 115.2% increase in sales volume and 219.2% increase in visitor traffic compared to the event in September 2025.

• - In the significant year-end promotional event in December 2025, although revenue was lower, improvements were recorded in order counts, sales volume, visitor traffic, and conversion rates, showing respective increases of 161.6%, 161.5%, 126.9%, and approximately 127.5%.

This period also saw time-specific sales fluctuations set at unprecedented levels, marking an excellent achievement.

Monthly Operational Insights

The outlook for March 2026 indicates promising improvements in orders, sales volume, visitor traffic, and conversion rates on a monthly basis.

• - Comparing the average deviations from January to February 2026, there were increases of approximately 262.9% in sales, 408.8% in order counts, 406.1% in sales volume, 157.7% in visitor counts, and 223.6% in conversion rates. This showcases enhancements not just in incoming flow but also in conversion rates contributing to overall success.

The results signify a shift from dependency on high-value needs toward achieving sustainable sales through refined product pathways and promotional frameworks.

Future Prospects

The support provided focused not only on executing promotional strategies but also on reorganizing product pathways, establishing a CRM foundation, and refining order forecasting capabilities and inventory planning, balancing both revenue growth and operational groundwork.

Togetoge remains committed to addressing the specific challenges of each client, facilitating lasting growth through comprehensive e-commerce operational and promotional support.