#United States #Mill Valley #Every Man Jack #Sustainable Grooming #Earth Month Campaign

Every Man Jack's Commitment to Sustainability

In recognition of Earth Month, Every Man Jack, a well-known men's grooming brand, has unveiled several groundbreaking initiatives to enhance its environmental sustainability efforts. With a focus on encouraging consumers to participate in outdoor activities while being mindful of their ecological impact, the brand aims to set a standard in promoting responsible personal care practices.

Celebrating the Great Outdoors

Every Man Jack understands the intrinsic link between self-care and nature. Their CEO, Gerry Chesser, emphasized that the outdoors inspires their brand identity and motivates them to embrace sustainable practices across their operations. The brand is launching its Personal Time Outside (PTO) campaign, which encourages individuals to utilize their Paid Time Off by spending more time in nature. This initiative addresses a growing concern, as reports show that nearly two-thirds of Americans don’t use all their PTO, leading to burnout and diminished overall well-being.

The PTO campaign will run from Earth Day through June, featuring various engaging activities aimed at promoting outdoor exploration. Consumers are invited to share their outdoor experiences on social media, using the hashtag #PTOwithEMJ, with the chance to win exciting summer trips. Additionally, the brand has enlisted ambassadors to share their nature-inspired adventures, fostering a community focused on enjoying the natural world.

Innovative Sustainable Packaging

One of the significant highlights of this initiative is Every Man Jack’s introduction of new deodorant packaging designed to significantly cut down on virgin plastic usage. By utilizing 100% polypropylene mono-material in their deodorant containers, the brand anticipates a reduction of half a million pounds of virgin plastic annually — equivalent to the weight of a whale. This updated packaging is not only recyclable but also incorporates 50% post-consumer recycled resin, reinforcing the brand's commitment to sustainability. This move aligns with Every Man Jack’s goal to achieve 50% post-consumer recycled plastic across its entire product line by 2025, a target they are already close to reaching with the new packaging design.

Impact Report Highlights

Every Man Jack has also released its 2024 Impact Report, detailing the company’s ongoing sustainability efforts. Some notable achievements reported include:

• - Reformulating 125 products to meet stringent clean ingredient standards.
• - Doubling the use of FSC-certified paper in packaging, targeting 100% certification by the end of 2025.
• - Contributing nearly 500 hours of volunteer work, with significant participation from their team.
• - Donating 1% of net proceeds to non-profit organizations dedicated to environmental conservation and community wellness.

These accomplishments underline Every Man Jack’s commitment not just to grooming needs but also to preserving the planet we inhabit. By integrating sustainability deeply into their operational ethos, they encourage consumers to reflect on the ecological impact of their product choices.

A Legacy of Care

Founded over 18 years ago at the base of Mt. Tamalpais in Marin County, California, Every Man Jack has long been at the forefront of men’s care brands that prioritize natural ingredients and ethical practices. As a certified B-Corp, every product is made considering the environment, ensuring they are free from harmful additives such as parabens and phthalates, and are never tested on animals.

Every Man Jack’s sustainability initiatives inspire individuals to care not only for themselves but for the world around them, demonstrating that business practices can align with environmental stewardship. For consumers seeking a more conscious grooming choice, Every Man Jack stands as a beacon of innovation and commitment to both personal and environmental well-being.

For more information, visit Every Man Jack's website or follow them on social media (@EveryManJack) to stay updated on their Earth Month activities and ongoing sustainability efforts.