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Customer Preferences for Custom Rings at icci Daikanyama

In March 2025, icci Daikanyama, a renowned custom engagement and wedding ring boutique located in Tokyo's Daikanyama district, conducted an insightful survey targeting customers who visited the store. The findings shed light on the priorities and preferences regarding ring design, materials, and decision-making factors.

Insights into Engagement Ring Styles

The survey unveiled that the most favored style for engagement rings among customers was 'simple and elegant,' with 29% of respondents selecting this option. This preference underscores a trend towards minimalistic designs that convey sophistication without unnecessary embellishments. Other styles that garnered equal attention (at 17% each) included rings that are practical for everyday wear, designs that can be easily layered with wedding bands, high-quality diamonds, and unique original designs that stand out from the crowd.

Wedding Ring Preferences

For wedding rings, again, simplicity was the clear favorite, with 36% of respondents favoring simple and elegant designs. The survey also highlighted the importance of comfort in wearing the ring (21%), along with a preference for classic, timeless styles that are not influenced by fleeting trends (21%). Unique designs were slightly less prioritized, with only 14% favoring this aspect, while luxury was deemed less crucial (7%), indicating practical considerations dominate wedding ring choices.

Material Preferences for Rings

Regarding preferred materials for their rings, 50% of customers expressed a strong inclination towards platinum. This metal's enduring nature and luxurious appeal make it a favorite among couples. However, a significant 38% of respondents noted 'undecided' as their answer, suggesting that many individuals are still exploring their options when selecting materials. Champagne gold appeared to attract only 12% of the audience, while yellow gold was not a choice for any survey participant, indicating a decidedly modern preference.

Reasons for Choosing icci Daikanyama

The primary reason customers chose to visit icci Daikanyama was the allure of creating their own rings, noted by 46% of respondents. This suggests a growing trend toward experiential shopping where personalization is valued. Following that, the image of the shop as fashionable (15%) and the recognized quality of the products (15%) were also significant factors, while aspects related to pricing and design were considered less compelling reasons for choosing the store.

Selecting a Ring-Making Shop

When it came to deciding on a shop for ring creation, 29% prioritized the ability to handcraft the rings, highlighting a keen interest in craftsmanship and the heritage of ring-making traditions. Other notable factors included timely delivery (21%), enabling customers to take their time in making choices (14%), and options for custom designs (14%). Location was also considered important by 14% of participants, but suggestions for a perfect match received far less emphasis (7%).

Key Factors in Ring Selection

When choosing a ring, wearability emerged as the most crucial factor (28% of respondents), indicating that comfort is paramount for those seeking daily-wear rings. Close behind were material selection and durability, with 22% emphasizing these aspects, showcasing a mindset that values quality and function. Design considerations were also present but were deemed less essential than practical attributes.

Conscious Aspects of Ring Selection

Many respondents aimed for rings that provide a sense of uniqueness (28%), emphasizing that the item should stand distinctly apart from everyday jewelry. Self-expression (22%) and creating lasting memories (17%) also ranked high, along with a focus on achieving a balance between quality and price (17%). This suggests a thoughtful and emotional approach to the ring selection process, highlighting the thoughtful journey couples embark on when purchasing an engagement or wedding ring.

Survey Overview

• - Survey Target: Customers who purchased wedding or engagement rings
• - Survey Date: February 1 - February 28, 2025
• - Conducted By: icci Co., Ltd.
• - Method: In-house questionnaire
• - Sample Size: 13 participants

For those seeking the perfect blend of craftsmanship and personal experience in ring shopping, icci Daikanyama clearly aligns with current customer desires for unique, high-quality pieces that symbolize love and commitment.

For more information, visit icci Daikanyama.