Segway Powersports Introduces Next-Gen Off-Road Vehicles at EICMA 2025

Segway Powersports Presents Innovative Off-Road Vehicles at EICMA 2025

Segway, known as a global leader in micromobility and consumer robotics, is gearing up to showcase its latest innovations in off-road vehicles at the highly anticipated EICMA 2025, taking place from November 4 to 9 at Fiera Milano in Milan, Italy. The event follows Segway's commitment to revolutionizing mobility since its inception in 1999.

Entitled “SHOCKWAVE INCOMING,” Segway's display will feature a new wave of all-terrain vehicles (ATVs), designed to blend cutting-edge performance with smart technology. This launch aims to elevate adventure experiences by allowing users to share their thrilling moments with friends and family.

Multiple models will be presented, engineered for various landscapes—ranging from muddy terrains and sandy expanses to densely wooded trails. These off-road vehicles are designed with reliability and high performance in mind, incorporating advanced technologies that leverage Segway's commitment to intelligent outdoor solutions. Central to these models is an industry-leading 12.8-inch infotainment touchscreen that transforms each journey into a connected experience.

The next generation of vehicles will do more than just operate; they will think. Riders will be able to film their adventures, navigate challenging paths, communicate with their team, and share memorable moments instantly, all via a singular digital ecosystem tailored for modern explorers. By employing four crucial elements—filming, navigation, communication, and data sharing—these vehicles redefine what it means to ride; they serve as navigators, communicators, and content creators all rolled into one. The concept of “off-road intelligence” is validated here, heralding a new era in this domain.

Since its foundation, Segway has adhered to a vision of redefining mobility through innovation, merging technology with performance to create enriched riding experiences, whether in urban, rural, or extreme environments. Segway Powersports focuses on the world of off-road adventures, combining powerful drivetrains, smart control systems, and forward-thinking design to manufacture potent off-road vehicles including ATVs, UTVs, and SSVs (Side-by-Side Vehicles).

With the brand spirit of “Fear No Place,” Segway aspires to spearhead a global culture of intelligent off-road riding, developing solutions designed for uncompromising explorations. Leveraging strengths in innovative technology integration and robust engineering, Segway continues to set industry benchmarks for powerful off-road vehicles across North America, South America, Europe, and Asia.

The excitement is palpable as the press conference is scheduled for November 5 at 2 p.m. in Hall 18, Stand A74, where the global debut will occur. The wait has only intensified—the power has awakened, and the shockwave is approaching.

For further information, visit Segway Powersports.

About Segway

Segway transformed personal mobility in 1999 with the launch of its revolutionary Personal Transporter, sparking global interest in the future of individual transportation. With a mission of “Simply Moving,” Segway aims to streamline the movement of people and goods while enhancing efficiency and overall user experience in daily life. Over the decades, Segway has continuously raised the bar in short-distance transportation and consumer robotics, perpetually pushing the boundaries of innovation. Today, as a global leader in micromobility solutions, Segway's offerings extend far beyond its roots, diversifying into electric scooters, GoKarts, e-bikes, motorsport vehicles, and personal robots. It stands as a pioneer in shaping the future of mobility through breakthrough technologies.