AI in Hair Care
2026-01-08 01:57:58

Revolutionizing Hair Care Shopping Experience with AI Integration by ZEALS and CHAP UP

Revolutionary Changes in Hair Care Shopping



In a significant move to modernize the shopping experience in the hair care sector, ZEALS, a company based in Meguro, Tokyo, has officially launched its multi-modal customer service AI agent, Omakase.ai, on the official website of CHAP UP, a hair care brand operated by Social Tech, located in Shinjuku, Tokyo. This collaboration aims to transform the way consumers engage with hair care products by implementing a conversational shopping experience that caters to individual needs and concerns.

Addressing Consumer Concerns in Hair Care



The online shopping landscape for health and beauty products often presents unique challenges for consumers. Many customers find themselves overwhelmed by the vast selection of products available, unsure of which items best address their specific concerns. Common feedback indicates that shoppers frequently struggle with questions such as: “Which product suits my hair type?” or “What are the effective ingredients?” These uncertainties can create barriers that hinder effective purchasing decisions, leaving many people frustrated and hesitant to try new products.

Recognizing this issue, Social Tech has worked diligently to develop a range of products that resonate with consumers' needs. However, the complexities typically associated with product selection have prompted the integration of Omakase.ai as a solution, ensuring that customers feel supported throughout their purchasing journey.

The New Buying Experience with Omakase.ai



Omakase.ai’s implementation enables an engaging interaction with users by harnessing natural conversations to identify their concerns regarding scalp and hair health, as well as lifestyle habits and intended product usage. By systematically addressing these inquiries, Omakase.ai can provide tailored product recommendations from CHAP UP’s extensive range, ensuring a personalized shopping experience that feels akin to consulting with a knowledgeable staff member.

Customers can expect to receive guidance that not only offers product suggestions but also educates them on the appropriate methods for use, enriching their overall understanding and confidence in their buying decisions.

Future Developments and Enhancements



Looking ahead, both ZEALS and Social Tech are committed to continuously evolving their service offerings in the realm of e-commerce. The integration of Omakase.ai marks merely the beginning of a broader mission to enhance the nuances of online customer service. Through ongoing updates and feature expansions, they aim to replicate the personalized service of a physical store in a digital environment.

These companies plan to balance the integration of human-like customer service elements with the innovative strengths of AI technology, further refining the online shopping experience for users. The goal is clear: to cultivate a positive, health-enhancing purchasing climate that inspires confidence and satisfaction among consumers.

Company Profiles


Social Tech, Inc.


  • - Established: October 2012
  • - Capital: 20 million yen
  • - Location: 5th Floor, Odakyu Nishi Shinjuku O-Place, 7-7-30 Nishi Shinjuku, Shinjuku-ku, Tokyo
  • - Representative: President Tohru Mochizuki
  • - Business Focus: Planning, marketing, and e-commerce of health foods and quasi-drugs.

ZEALS, Inc.


  • - Established: April 2014
  • - Capital: 100 million yen
  • - Location: 6th Floor, Alco Tower, 1-8-1 Shimomeguro, Meguro-ku, Tokyo
  • - Representative: President Masahiro Shimizu
  • - Business Focus: Provision of Omakase.ai, ZEALS AI Agent, and chat commerce.
  • - ZEALS Official Website
  • - Omakase.ai Official Website


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Topics Consumer Products & Retail)

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