ONE COMPATH Launches Innovative Shufoo! Osiado Advertising Service

ONE COMPATH Launches Shufoo! Osiado

ONE COMPATH, a member of the TOPPAN Group, has announced the official launch of its innovative advertising distribution service named Shufoo! Osiado. This initiative, which begins in October 2025, leverages technology provided by Freakout, a Tokyo-based company renowned for its marketing expertise, specifically using their marketing platform Red. The primary aim of Shufoo! Osiado is to cater to retail companies, allowing them to execute ad campaigns on limited budgets while effectively attracting new customers, especially those who do not usually engage with traditional flyers or haven't visited stores before.

Background of the Initiative

In today's landscape, consumer purchasing decisions are increasingly diverse, which drives retail companies to seek better communication strategies tailored to individual customers. As a result, the significance of digital marketing is climbing to new heights. However, many businesses face challenges in acquiring new users and enhancing customer loyalty, particularly in areas where they cannot visualize all valuable insights from their first-party data. Moreover, regulations on third-party cookies complicate traditional targeting and retargeting advertising efforts.

In light of these obstacles, Shufoo! Osiado emerges as a crucial solution. In partnership with Freakout, which boasts one of Japan's largest advertising inventory stocks and a robust machine learning engine, ONE COMPATH harnesses unique ID data and location information to create an advanced digital promotion platform. It's designed to effectively attract segments of the consumer base that are generally overlooked by conventional advertising methods.

Features of Shufoo! Osiado

Shufoo! Osiado builds upon the foundational targeting features of the Red platform by incorporating mobile device ID data and location information from the Shufoo! service as follows:

1. Easy Setup through Simple Address Configuration
Shufoo! Osiado eliminates the need for creating Google Business profiles or other account setups. Advertisers can initiate their campaigns promptly with just an address specification, significantly reducing setup complexity and time.

2. Budget-Friendly Advertising Solutions
Every business has its financial requirements, and Shufoo! Osiado enables advertisers to run campaigns on tight budgets with the flexibility to adjust budget settings accordingly. This facilitates effective ad distribution and measurement in a short time frame.

3. Targeting Tailored to Retail Needs
With access to a wealth of data through the Red platform’s machine learning capabilities, advertisers can utilize mobile device ID and location data for precision targeting. The solution encompasses various ad formats, reaching users who engage with store information on Shufoo! as well as similar audiences.

4. Marketing Support Catered to Retailers
One of the hallmarks of Shufoo! Osiado is its applicability to the retail sector. It reflects the expertise accumulated by Shufoo! over years, well-matching the specific demands of retail, distribution, and manufacturing firms. The service also helps visualize the efficacy of ad placements inside specific market zones, process marketing strategies through PDCA cycles.