#United States #Chicago #Employee Engagement #bswift #Benefits Technology

bswift's Innovative Engagement Solutions

In recent years, employee engagement in the United States has significantly declined, reaching its lowest level in a decade at just 31% in 2024, according to Gallup. To confront this alarming trend, bswift, a prominent authority in benefits technology and administration, has launched the bswift Engagement Agency. This initiative is crafted to assist organizations at any stage of their employee engagement journey.

The bswift Engagement Agency represents a comprehensive approach, combining strategic insight, cutting-edge technology, and proven engagement methodologies. By using a tailored mix of services, this agency assists organizations in refining their internal communications, enhancing employee engagement, and utilizing data-driven personalization to foster a better workplace culture.

The Significance of Enhanced Communication

Effective communication is the backbone of any successful employee engagement strategy. With the tools provided by the bswift Engagement Agency, organizations can improve their communication strategies significantly. For instance, through the utilization of the Evive™ personalization engine, one client documented a remarkable 43% reduction in open enrollment calls to HR, alongside a staggering 95% increase in day-one enrollments during the annual enrollment period for another client. Such data underscores the crucial role that well-crafted communication plays in boosting engagement and facilitating informed well-being decisions among employees.

Data-Driven Personalization

At the heart of the bswift Engagement Agency’s offerings is its emphasis on personalization. With the use of advanced analytics and behavioral insights, employers are empowered to communicate with employees in a manner that resonates deeply with their individual needs. This strategy has led to impressive results — notably, a 56% adherence to breast cancer screening and a 77% compliance rate for cholesterol screenings among employees who participated in bswift's programs. These statistics are a testament to the agency's commitment to driving measurable engagement gains through its strategic and personalized approach.

A Holistic Engagement Approach

Recognizing that engagement requires a holistic strategy, the bswift Engagement Agency provides tailored solutions that encompass various aspects of organizational communication, including:

• - Total rewards and benefits communication: Crafting personalized, data-driven campaigns that engage employees effectively.
• - Change management and strategic communication: Guiding organizations through times of transition or change, ensuring sustained engagement.
• - Leader and manager communication: Equipping leaders with the necessary tools to foster an open and engaging environment.
• - Employee research and measurement: Assessing the effectiveness of engagement initiatives to continually refine strategies.
• - Internal communication function design: Structuring internal communication channels to promote transparency and accessibility.

The agency’s philosophy hinges on the belief that employers should connect benefits to tangible, real-world needs. According to Maria Keller, Senior Vice President of Marketing Communication at bswift, “Employers need a holistic approach to engagement that connects benefits to real-life needs.” This comprehensive ecosystem ultimately serves to empower employees and bolster engagement.

About bswift

Founded with the goal of enhancing the employee experience, bswift LLC stands as a leading provider of cloud-based benefits technology and services. The company is distinguished by its commitment to continuous innovation and a people-first culture that places the well-being of employees at the forefront. Their highly adaptable platform facilitates personalized online enrollment, AI-driven benefits support, and thorough ACA compliance reporting, ensuring that both employers and employees can maximize their benefits.

For more information on their offerings, visit the bswift website.

In a time where employee engagement is more critical than ever, bswift's Engagement Agency represents a beacon of hope, providing organizations with the tools and strategies needed to cultivate an engaged, informed, and thriving workforce.