INTO U Launches Limited Edition Shimmering Mud Lip Duo Set

INTO U's Exciting Limited Edition Shimmering Mud Lip Duo

The Chinese cosmetic brand INTO U, renowned for its standout product, the Mud Lips (Super Matte Lip & Cheek Mud), is thrilled to announce the release of its first shimmering colors in a limited edition set. The new set, known as the Sugar Dust Collection, will launch on May 19, exclusively available at select variety shops such as Loft and @cosme.

With an impressive track record of over 42 million units sold globally, the Mud Lips series has captured the attention and hearts of beauty enthusiasts worldwide. This latest release introduces the first ever glitter-infused shades, designed to cater to both warm-toned and cool-toned skin tones. Each set contains two mini-sized lip and cheek products, boasting a unique combination of familiar favorites with an added touch of sparkle.

The Sugar Dust Collection maintains the original creamy and smooth powdery texture of the Mud Lips while incorporating delicate, sugar-like shimmer particles that create a captivating glow. The mini formats are not just charming but also highly portable, making them a perfect fit for mini bags or pouches. Not limited to just lips, these versatile products can also be used as blush or eyeshadow, with the added brilliance of highlights due to the infused shimmer. Users can enjoy a new playful experience by mixing or layering colors to create their desired hue.

Product Overview of the Sugar Dust Collection

The INTO U Sugar Dust Collection will feature:

- Two Sets Available (Comprising Four Colors in Total): Each set includes two 1g products priced at 1,430 JPY (tax included).
- Set 01 includes:

- EM05 Beautiful Cinnamon: A soft cinnamon beige that harmonizes with any skin tone and adds a touch of natural elegance. This warm, sophisticated color is perfect for everyday use.
- EM525 Perfect Girl: A tender coral pink resembling petal tones that highlights both a healthy glow and translucency, making lips radiate with a soft, vibrant look suitable for any makeup style.

- Set 02 features:

- EM10 Queen Rose Tea: The beloved shade in the Mud Lips lineup, this calm rose tea color elegantly combines femininity with sophistication.
- EM24 Parisienne Peony: This retro dusty color evokes imagery of walking gracefully through the streets of Paris, enjoying the warm sun while embodying the spirit of a beautiful Parisienne.

About INTO U

INTO U stands as a brand that promotes freedom of personal expression with the slogan, "Growing Together with You.” The brand has rapidly gained traction, particularly among Generation Z, focusing on expanding into markets across Asia and Western countries with their acclaimed products like the Mud Lips. As INTO U continues to rise as a notable Chinese brand exploring global markets, it embodies the essence of modern beauty preferences.

For more information, visit the official website: INTO U or follow them on Instagram @intou_new_official_jp and Twitter @intou_official for the latest updates and offerings.