#Japan #Takamatsu #JTB #Setouchi #Shikoku Aquarium

JTB and Shikoku Aquarium Join Forces for a Unique Cruise Experience

In an innovative partnership, JTB Corporation, headquartered in Tokyo, and Shikoku Aquarium Development Co., based in Kagawa, are set to launch the exciting "Traveling Aquarium Cruise" on November 14, 2026. The event promises an unforgettable journey starting from Takamatsu Port, cruising through the iconic Seto Ohashi, while enjoying scenic views of the Seto Inland Sea.

This event marks the second installment of the “〇〇 Aquarium” series, aiming to provide an immersive experience that combines regional maritime beauty with cultural encounters. Attendees will have the chance to explore exhibitions of live marine creatures from Shikoku Aquarium and participate in various onboard programs, contributing to the overarching goal of promoting sustainable coastal development in the Setouchi region through tourism.

Background of the Initiative

In recent years, the recovery in tourism demand has led to a growing interest in experiential and story-driven travel content. Visitors are increasingly seeking opportunities to engage with unique regional nature, culture, and learning experiences. In the Setouchi area, there is a pressing need to showcase the captivating beauty of its islands and serene seascapes, enhancing the local attractions in unprecedented ways.

To address this, JTB has introduced the “Setouchi Island Concierge Service (SICS)” designed to craft engaging tourism experiences set against the majestic backdrop of Setouchi. The service includes collaborations like the “Nightscape Camp,” which combines the allure of the aquarium with unique events to foster new tourist demands and enhance local value.

With this initiative, JTB aims to establish a novel travel experience by merging the cruise voyage with the live exhibitions and participatory programs of the aquarium, effectively creating a "Traveling Aquarium." Guests will be able to indulge in breathtaking coastal views while gaining a deeper understanding of the local marine creatures and cultural heritage, thereby crafting an enriching sensory experience. Furthermore, this venture seeks to create a new model for utilizing local tourism resources, promoting sustainable visitor attraction, and establishing tourism hubs in Shikoku.

Event Details

• - Date: November 14, 2026 (Saturday)
• - Cruise Times:

- Day Cruise: 1:55 PM - 3:55 PM
- Sunset Cruise: 4:15 PM - 6:55 PM

• - Ticket Prices:

- Day Cruise: Adults: ¥4,000, Children: ¥2,000
- Sunset Cruise: Adults: ¥5,000, Children: ¥3,000 (Children ages 3 to elementary school)

• - Route: Takamatsu Port → Seto Ohashi → Takamatsu Port
• - Booking Information: Tickets can be obtained via this link

Onboard Activities (Selected Highlights)

• - Live Exhibits:

Dive into the marine world with live exhibitions of aquatic creatures housed in tanks, all visible from the ship.

• - Day & Sunset Live Music:

Experience live performances showcasing the harmony of nature, elevating both your auditory senses and connection with the environment, specifically during the Sunset Cruise.

• - Fish Quiz Rally:

Participate in a special quiz contest centered around the creatures of the Seto Inland Sea, fostering learning in a fun, interactive setting aboard the ship. Correct participants will enter a draw to win sustainable local prizes, including the unique “Akaei Curry,” promoting awareness of SDGs (Sustainable Development Goals) in the Setouchi area.

Collaborative Roles

• - Shikoku Aquarium Development: Content Planning
• - JTB (Takamatsu Branch): Event Leadership and Reception
• - Ferry Management: Conducted by Kokusai Ryobi Ferry Co., Ltd.

Future Outlook

By continuously expressing the possibilities and allure of the Setouchi region through tours and events like the Traveling Aquarium, the goal is to enhance community engagement and improve the quality of life, leading to sustainable coastal development and community-building efforts within Shikoku.