#Japan #Tokyo #ACCA #GINZA SIX #Hiromi Kusuhara

ACCA's Bold New Chapter in Fashion

ACCA, a celebrated head accessory brand founded by CEO and Creative Director Hiromi Kusuhara in 1993, is undergoing a significant transformation as it prepares for the grand reopening of its flagship store at GINZA SIX on April 17, 2025. Emphasizing the integration of fashion and art, ACCA aims to redefine head accessories, promoting them not merely as add-ons but as essential components of modern style.

For over three decades, ACCA has captured hearts globally with its exquisite headpieces, hand-crafted using traditional Italian and French artisan techniques. With a commitment to innovation, the brand is now pushing boundaries to present a fresh aesthetic that resonates with contemporary fashion.

In addition to refreshing its logo and symbol, ACCA's rebranding initiative involves a deeper exploration of fashion as an art form. This shift reflects a desire to anchor the brand firmly in the current fashion scene, shedding the delicate lowercase lettering of its previous logo for a more robust uppercase representation. This change signifies a bold transition aimed at building a forward-looking identity that embodies strength and elegance.

Nostalgic Inspirations

Hiromi Kusuhara expressed her enduring passion for fashion, rooted in childhood memories of her mother adorning her hair with small floral clips. These magical moments inspired her love for fashion and continue to fuel ACCA’s mission. The brand aspires to empower individuals to express themselves freely, joyfully, and beautifully through their curated pieces that transcend the limitations of head accessories, merging them into broader fashion narratives.

Exclusive Launch Items

To celebrate the GINZA SIX store’s relaunch, ACCA will unveil limited-edition items that pay homage to its rich history and gratitude toward loyal customers. Among these are two unique hair clips: the Special Limited Tiara Queen and Special Limited Barbie. Both feature curves that embody femininity and exquisite resin craftsmanship, with each piece taking three days to perfect by skilled artisans.

The Tiara Queen, priced at 17,600 yen, features a stunning black resin body and incorporates the highest quality crystal glass, offering a standout accessory that combines durability and aesthetic appeal. In contrast, the Barbie, available for 11,000 yen, maintains the same high standards of design and comfort, making them perfect for any elegant occasion. Only 50 and 100 pieces, respectively, will be sold, promising a unique opportunity for collectors.

As the brand gears up for this exciting chapter, the new ACCA is ultimately committed to ensuring that everyone can enjoy their stylish hair accessories, encouraging a lifestyle filled with beauty and joy.

Store Details

The renewed GINZA SIX store promises an immersive experience that marries fashion and art, set to open:

• - Date: April 17, 2025
• - Location: B1F, 6-10-1 Ginza, Chuo Ward, Tokyo 104-0061
• - Hours: 10:30 AM - 8:30 PM
• - Contact: 03 6280 6727

With ACCA's rebranding, the brand is not just introducing new designs; it's inviting customers into a vibrant world of fashion where every headpiece is a statement of art. Don’t miss out on this exciting new chapter and the exclusive items that you can only find during the grand reopening.