E-commerce Approval Rate Insights
2025-06-19 01:33:51

Exploring the Impact of Approval Rate on E-commerce Strategies with Visa and YTGATE

The New KPI in E-commerce: Approval Rate Strategy



The rapidly evolving e-commerce sector is facing new challenges, particularly as it relates to payment processing. On May 28, 2025, a significant session was held at the 'Online Shop Manager Forum Spring 2025' in Shibuya, Tokyo, where Yuutarou Takahashi, CEO of YTGATE, and Shunichi Tanaka from Visa Japan presented their insights and strategies on improving the approval rate in online transactions. This session garnered participation from over 50 attendees eager to understand the latest trends in payment strategies and practical approaches in the industry.

Overview of the Event


The event, organized by Impress Corporation, aims to bring together thought leaders from the e-commerce field to share their insights. With recent advancements in payment technology, topics like approval rates have emerged as key performance indicators (KPIs) that can make or break online retail success.

Understanding Approval Rate


As the e-commerce market continues to expand, companies with annual sales exceeding 10 billion yen are increasingly focusing on 'approval rates' as their next big area for growth. The approval rate reflects the percentage of transactions that are successfully authorized during a purchase. In numerous cases, products that should have sold are being declined by card companies, leading to missed revenue opportunities. By optimizing this approval rate, businesses can:

1. Increase overall sales volume.
2. Enhance customer experience.
3. Prevent fraudulent transactions.

This metric is proving to be a triple-benefit indicator, prompting its integration into the top-level KPIs for many organizations.

Collaboration Between Visa and YTGATE


The session highlighted the collaboration between Visa, a leader in the payment processing field, and YTGATE, which specializes in enhancing approval rates. Together, they shared valuable case studies and provided insights from both operational and executive perspectives, facilitating deeper discussions on how approval rates can be increased effectively.

Process of Visualizing and Improving Sales Losses


A key point of the discussion was about making losses visible when a product fails to sell due to declines. This visibility allows for effective strategies to mitigate such losses. The experts discussed how companies can leverage data to understand where and why transactions are failing.

Technological Solutions for Fraud Prevention


Another critical area covered was the technology that can help balance fraud prevention measures while also reducing cart abandonment rates. Innovations in this space are crucial, as they not only safeguard the company but also enhance the customer's purchasing journey.

Monitoring Successful Companies' KPIs


The importance of monitoring KPIs adopted by successful companies was emphasized. Understanding these metrics allows businesses to optimize their approaches and implement better strategies, leading to improved financial outcomes.

YTGATE’s Partnership with Visa


In addition to discussing strategies, YTGATE announced its role as the exclusive domestic partner for Visa's fraud management solutions, including 'Decision Manager' and 'Account Takeover Protection.' These solutions will be offered through YTGATE's SaaS product, YTGuard, enabling comprehensive support and implementation.

YTGATE continues to focus on developing solutions that prevent fraudulent use while maximizing revenue for e-commerce sites. The goal is to provide a smooth and safe payment experience for an increasing number of retail partners.

Conclusion


The evolving landscape of e-commerce presents new opportunities for innovation in payment optimization. With expert insights from leaders like Visa and YTGATE, businesses can better understand the significance of approval rates and how to leverage these metrics to enhance their overall performance.

For more information about YTGATE's services and fraud prevention strategies, please visit YTGATE.

For any inquiries regarding services, use the contact form on YTGATE's website.

Stay connected with YTGATE through their official X account here.


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Topics Consumer Products & Retail)

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