TUMI Welcomes Wei Daxun as Their New Asia-Pacific Brand Ambassador

In an exciting announcement, TUMI, the renowned international brand specializing in travel and lifestyle essentials, revealed today that illustrious Chinese actor Wei Daxun is now their new brand ambassador for the Asia-Pacific region. This decision coincides with the grand opening of TUMI's flagship store in Shanghai earlier this month, marking significant milestones in the brand's global expansion efforts and commitment to travelers worldwide.

Wei Daxun has gained immense popularity across Asia, captivating audiences with his exceptional versatility, charm, and authenticity. Over the years, he has distinguished himself in various fields, including film, television, music, and philanthropy, earning both critical acclaim and long-lasting admiration from fans. Driven by professionalism and an unwavering pursuit of excellence, Wei truly reflects the core values that TUMI has stood for over the past five decades: precision, creativity, and the relentless spirit of advancement.

Wei makes his official debut in the concluding chapter of TUMI's innovative campaign, "19 Degree Lite: Uncompromisingly Light," which celebrates the freedom of movement through the lens of those whose lives are constantly in motion. Directed by David Pun, with captivating photography by celebrated artist GK (国琨), the campaign beautifully encapsulates Wei's tranquil yet dynamic lifestyle as he seamlessly transitions between various cities, landscapes, and fleeting moments. Accompanied by travel companions that match his fast-paced rhythm, including the ultra-lightweight 19 Degree Lite and the versatile Alpha Bravo collection, the narrative highlights how the 19 Degree Lite adeptly keeps pace with him, adapting effortlessly to every step of his journey. Meanwhile, the Alpha Bravo Navigation Backpack provides the reliability and functionality necessary for someone who is always on the go.

For Wei Daxun, home transcends the concept of a physical space; rather, it embodies a feeling. Through consistency in what he wears, Wei finds room to move confidently and gracefully, no matter where his destination leads him. "Wei brings an energy and authenticity that perfectly aligns with the values of TUMI," comments Victor Sanz, TUMI's Chief Creative Officer. "He is a true reflection of the modern global traveler — intentional, dynamic, and perpetually in motion."

Wei expressed his enthusiasm for joining the TUMI family, stating, "It is a great honor to be part of TUMI. I have long admired the brand's commitment to timeless quality and purpose. Their collections are designed for real life and accompany me wherever I go and in whatever I do."

TUMI's stellar lineup of ambassadors now welcomes Wei Daxun alongside other distinguished figures, including Formula 1 driver Lando Norris, LPGA professional golfer Nelly Korda, and PGA Tour professional golfer Ludvig Åberg. Bolstered by precision design, global communication, and high-profile talent, TUMI continues to solidify its status as a leading luxury travel and lifestyle brand.

Stay tuned to @TUMITravel on social media for exclusive campaign content and updates.

About TUMI

Since 1975, TUMI has been at the forefront of crafting world-class luxury items aimed at enhancing and simplifying the travel experience. By blending impeccable functionality with a spirit of innovation, TUMI strives to be a lifelong partner for individuals who are always on the move, celebrating their passions and pursuits. To learn more, visit TUMI.com and follow @TUMITravel on Instagram, TikTok, Facebook, and YouTube.

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