Tom Brady's CardVault Launches First Flagship Store in NYC’s SoHo, Celebrating Collectible Culture

Tom Brady's CardVault to Open NYC Flagship Store



CardVault by Tom Brady, known as the ultimate hub for sports trading cards and memorabilia, is set to unveil its first New York City flagship store located at 244 Lafayette Street in SoHo. This momentous opening is scheduled for October 8, 2025, marking a significant expansion into a vibrant cultural center renowned for its shopping and artistic spirit.

The SoHo location promises a curated shopping experience that combines both retail and immersive engagement for collectors. The flagship store will feature a showroom that boasts a selection of unmatched collectibles, including single cards, sealed boxes, and products from prestigious brands such as Topps, Panini, Upper Deck, Pokémon, and Fanatics Authentic.

A Collector's Paradise



At the heart of the store lies the signature vault, where shoppers will discover autographed memorabilia, ranging from helmets to jerseys and other game-used equipment that span the history of sports. For those who wish to connect with fellow collectors and enthusiasts, a comfortable collector's lounge will be included, allowing guests to rip open packs of cards and share their experiences in this beloved hobby.

Notably, the walls of this immersive experience will pay homage to New York’s rich sports history, adorned with murals of legendary local athletes that celebrate the connection between the city and the culture of card collecting.

Additionally, the store will feature exclusive merchandise inspired by New York City, including apparel, hats, and accessories that fans can only snag at this SoHo outlet. This will undoubtedly enhance the city’s appeal to sports aficionados and collectors alike.

Vision and Expansion



Ed Kane, Co-Founder of CardVault, expressed enthusiasm about the store's opening, stating, _“We’re thrilled to open our seventh CardVault by Tom Brady store in SoHo, a neighborhood that perfectly embodies the intersection of culture, sport, and style.”_ The SoHo store not only aims to enrich the local landscape but also strive to set a new benchmark for the collectibles market.

The flagship store's establishment signals CardVault's ambition to redefine how fans experience buying, selling, trading, and grading collectibles. As an authorized dealer for PSA, Beckett, and SGC, the SoHo location will offer on-site grading submission services, allowing collectors to maintain and enhance their prized possessions.

Store Hours and Location



Located at 244 Lafayette Street, New York, NY 10012, CardVault by Tom Brady’s SoHo store will operate seven days a week, inviting sports fans to visit. The hours are:
  • - Sunday: 12 PM – 6 PM
  • - Monday – Thursday: 11 AM – 7 PM
  • - Friday – Saturday: 11 AM – 9 PM

For those eager to stay updated about the flagship and its offerings, following @CardVaultbyTomBrady on social media will provide insights into this exciting venture.

About CardVault



CardVault by Tom Brady delivers a unique shopping experience dedicated to collectors. The brand’s commitment to fostering a sense of community, entertainment, and authenticity sets it apart in the collectibles landscape. Co-owned by Tom Brady and a dedicated team of experts, CardVault connects rich history with sport and culture, constantly enhancing the world of sports memorabilia.

With its innovative approach to card culture, CardVault is rapidly becoming a driving force in the industry, aimed at transforming and enriching the collector experience. To learn more about CardVault and its services, check their official website or follow them on Instagram and YouTube.

Topics Consumer Products & Retail)

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