TikTok Shop Insights
2025-07-24 03:08:21

Revolutionizing Commerce Marketing: Insights from TikTok Shop Experts

In an era where short videos are rapidly changing consumer purchasing behaviors, TikTok is emerging as a pivotal platform for commerce through its innovative feature, TikTok Shop. The upcoming seminar on August 7, 2025, hosted by Tetemarch, brings together key players from TikTok Shop, UUUM, and Tetemarch itself to delve into the transformative potential of this platform in marketing and sales.

Event Overview
TikTok Shop has garnered significant attention from businesses as it seamlessly merges social media with e-commerce. In this 90-minute session, attendees will gain invaluable insights into not only the operational mechanics of TikTok Shop but also explore effective strategies for leveraging video content to drive sales. The seminar will feature discussions on several pressing topics, such as:
  • - Designing effective purchase pathways on TikTok
  • - Identifying creators and video strategies that lead to tangible outcomes
  • - Key tactics in developing video content that encourages buying behavior

This event is particularly beneficial for marketers eager to accelerate their usage of TikTok, providing first-hand knowledge from professionals actively engaged in the industry's cutting edge.

Event Details
  • - Date & Time: Thursday, August 7, 2025, from 12:00 PM to 1:30 PM
  • - Location: Online via Zoom
  • - Fee: Free of charge
  • - Organizer: Tetemarch Co., Ltd.
  • - Registration: Participants can register through this link, after which a participation URL will be sent to them.

Who Should Attend?
This seminar is ideal for:
  • - Marketing executives considering the enhancement of promotions and e-commerce through TikTok
  • - SNS and e-commerce managers looking to implement TikTok Shop
  • - Individuals eager to learn about video content strategies that link directly to measurable results.

Content Agenda
1. Overview of TikTok Shop's functionalities and applications
2. Strategies for video content that drive purchases
3. Utilizing creators in TikTok campaigns to enhance engagement and effectiveness

Featured Speakers
  • - Naoki Ogawa, Director of Multi-category, TikTok Shop Japan – With nearly two decades of experience in Japan's digital market, he has been instrumental in introducing groundbreaking services, contributing significantly to this sector's growth. Since joining TikTok Shop Japan in 2025, he has focused on strategies that promote cross-category growth.

  • - Yuki Kozuka, Group Leader, Live Commerce at UUUM Co., Ltd. – His background in branding and marketing, coupled with his leadership roles in various companies, allows him to guide new business development and management strategies at UUUM since 2025.

  • - Yuta Mishima, Executive Officer and Producer at Tetemarch Co., Ltd. – Overseeing strategic SNS marketing support for more than 200 companies, he is a prominent figure in understanding Gen Z’s behavior and contributes to brand development projects.

About Tetemarch
Tetemarch is dedicated to enhancing corporate SNS marketing support, helping more than 700 businesses leverage social media for their goals. The firm’s core motto, "Sakidachi, Yakudatsu," captures its commitment to pioneering knowledge and resources that cater to the evolving market. Founded in 2015, Tetemarch continues to innovate services that support effective marketing across diverse platforms.

Join us for this exceptional opportunity to learn from industry leaders about the future of commerce marketing through TikTok. Don't miss your chance to enhance your marketing strategies and stay ahead in the fast-paced world of digital commerce.


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Topics Consumer Products & Retail)

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