#Japan #Tokyo #FamilyMart #Rice Balls #Ohtani

The Rise of FamilyMart's Delectable Rice Balls

In the realm of delicious convenience food, FamilyMart has taken a bold step forward with its new rice balls, referred to as "ごちむすび" and "直巻おむすび". These rice balls are not just your average onigiri; they represent a culinary innovation that aligns with the company’s commitment to maximize flavor and quality. The introduction of the "ふわうま製法" or "fluffy delicious method", has elevated the standard for these popular staples, making them a favorite among consumers.

Campaign Launch and Sales Boost

On November 18, 2025, FamilyMart launched its "おいしさ、新次元へ。" campaign, in conjunction with its ambassador, baseball sensation Shohei Ohtani. This promotional initiative has led to stellar results, with sales for both new rice balls soaring to an impressive 140% compared to the previous year. During the campaign's initial week, the sales of the newly introduced "ぼんご監修 ごちむすび いくらと秋鮭" and "直巻 高菜と明太子" reached a staggering total of 1.3 million units sold, clearly illustrating the immense popularity of these new offerings.

The Fluffy Delicious Method

What exactly sets these rice balls apart? The "ふわうま製法" is a technique developed in collaboration with the renowned onigiri specialty store, BonGo. This method involves gently forming the rice with air pockets, achieving a fluffy texture that melts in your mouth. It enhances both the flavor and the overall experience, making each bite enjoyable. This innovative technique was first introduced in 2023, and now it's applied to all FamilyMart rice ball lines.

New Flavor Offerings

As part of the campaign, FamilyMart has also revealed two new rice ball creations inspired by the culinary expertise of BonGo:

1. ぼんご監修 ごちむすび 牛そぼろと卵黄ソース
Price: ¥255 (Tax Included: ¥275)
Release Date: November 25, 2025
This rice ball features the highly acclaimed combination of beef soboro and egg yolk sauce, with the addition of premium black wagyu beef. It is carefully crafted to maximize flavor, boasting the highest proportion of ingredients among BonGo products to date.

> "Based on the popular 'meat soboro' option from BonGo, I wanted to bring that exquisite flavor to a wider audience with this rice ball," said Yumiko Ukon, the owner of BonGo.

2. 直巻 サーモンマヨネーズ
Price: ¥184 (Tax Included: ¥198)
Release Date: November 25, 2025
This unique offering combines diced salmon with salmon paste, resulting in a delightful contrast of textures and flavors. The innovative topping method, which avoids mixing the mayonnaise, keeps the flavors fresh and exciting with every bite.

Exciting Promotions

In conjunction with the new rice ball releases, FamilyMart is also running an exciting campaign on their official Twitter account, offering 30,000 free exchange tickets for the "直巻 サーモンマヨネーズ" rice ball. To participate, customers must follow the FamilyMart account and repost eligible posts, ensuring a fun and engaging way to share the excitement.

Commitment to Quality

FamilyMart aims to be your indispensable convenience store, fostering a close relationship with customers in each community. They remain dedicated to not just meeting but exceeding expectations with their product offerings. The integration of innovative techniques such as the "ふわうま製法" reflects a commitment to quality and customer satisfaction.

In conclusion, with Shohei Ohtani lending his name and enthusiasm, FamilyMart's rice balls have entered a new delicious era. Don’t miss out on the opportunity to try these remarkable new products that have already captured the hearts and taste buds of consumers across Japan!