HABRI Launches New Campaign Highlighting the Joys of Pet Ownership

HABRI Launches "The Real Reason for Pets"



The Human Animal Bond Research Institute (HABRI) has officially unveiled a national initiative dubbed "The Real Reason for Pets." This campaign aims to illustrate the profound joys and benefits of pet ownership, connecting decades of scientific research with the heartwarming, day-to-day experiences that pets bring into our lives.

As Americans face increasing levels of stress and loneliness, HABRI seeks to remind everyone of a deeply human truth: pets play a pivotal role in leading healthier and more connected lives. Steven Feldman, the President of HABRI, stated, "We start with research that shows the measurable mental, physical, and social health benefits of the human-animal bond, and we add in the small, intangible, everyday moments."

Through this initiative, the impact of pets on human health is presented in an engaging way. Research indicates that pets have a positive influence on mental health, reducing feelings of loneliness and improving cardiovascular health. Notably, 87% of pet owners reported mental health benefits, and 80% indicated their pets alleviate feelings of loneliness. Many pet owners also noted that medical professionals recommend pet ownership as a pathway to improved well-being.

Feldman emphasizes that statistics alone do not capture the essence of the bond between humans and their pets. It’s often the simple pleasures—the welcoming greeting at the door, a soothing purr, or the comforting presence of a furry friend at the end of a long day—that define our relationships with pets. The campaign celebrates both the tangible and intangible joys that pets contribute to our lives.

Supported generously by contributions from the World Pet Association and the American Pet Products Association, the launch introduces a variety of digital and social media content. Additionally, there’s a call for pet owners nationwide to share their personal stories using the hashtag #RealReasonForPets.

For those interested in learning more about the science behind pet ownership, exploring heartwarming personal anecdotes, or finding resources that promote inclusive pet ownership, the campaign’s website, realreasonforpets.com, serves as a comprehensive resource. Furthermore, users can engage with the community on Instagram @realreasonforpets.

In summary, "The Real Reason for Pets" is not merely an awareness campaign; it’s an invitation to explore the depth of the human-animal bond and all the reasons why pets enhance our lives. Through shared stories and scientific backing, HABRI encourages both existing pet owners and those contemplating pet ownership to find their own unique reasons for embracing this rewarding relationship. The initiative aligns with HABRI's vision of promoting awareness and understanding of the significant health benefits that companion animals provide.

For additional information, visit HABRI's official website.

Topics People & Culture)

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