Shifting Consumer Spending Trends Revealed by Accertify's Black Friday Data
Consumer Spending Trends on Black Friday 2025
The 2025 Black Friday shopping event has showcased a notable transformation in consumer behavior, according to the latest analysis by Accertify, Inc. Their comprehensive study of over 52.5 million transactions reveals that while the overall volume of purchases soared by 24% compared to the previous year, the average spending per transaction hit its lowest point in four years. This article explores the implications of these findings and the changing landscape of holiday shopping.
Increased Transaction Volume Amidst Decreased Spending
Accertify's data indicates a fundamental shift in how consumers approach their spending during the holiday shopping season. Specifically, the average transaction value dropped by 17% to just $115.46, a stark contrast to prior trends of larger, single purchases. Mark Michelon, President of Accertify, noted that consumers are now opting for more frequent but smaller transactions, demonstrating a redefined strategy in holiday shopping. This change is likely influenced by rising economic caution, the prevalence of
Topics Consumer Products & Retail）
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