Sam Veazey Takes Command as CFO of One Planet Group to Drive Financial Strategies
On April 30, 2026, One Planet Group, a prominent private equity firm based in Walnut Creek, California, announced the appointment of Sam Veazey as its new Chief Financial Officer, taking over from Carlton Hamer. Veazey, who has an extensive background in finance and operations within the technology and SaaS sectors, brings over two decades of valuable experience to this role. His leadership will not only steer the financial strategy of One Planet Group but also include guiding its two key entities: Buyerlink and Quite Remarkable.
In his new position, Veazey will play a crucial role in overseeing financial operations and ensuring that the group maintains its momentum in a rapidly changing market landscape. His previous leadership roles include serving as CFO at Inspirato and Sandbox VR and holding a significant position at Houzz, where he was instrumental in scaling the company's financial capabilities. "I am excited to join One Planet Group at such a dynamic time," said Veazey, expressing his enthusiasm for the opportunities ahead.
One Planet Group, established in 2015 and founded by tech entrepreneur Payam Zamani, operates a diverse portfolio of technology and media businesses. The firm's approach combines its branding ethos of innovation and intention with a commitment to social impact, emphasizing the importance of building businesses that contribute positively to society.
The firm is known for its investments in various sectors, including ad tech, publishing, and travel, and Veazey’s insights into scaling businesses and executing complex financial transactions will be key as the group expands its portfolio. Zamani praised Veazey for his deep understanding of growth and how to establish scalable financial systems that promote operational efficiency.
Additionally, Veazey's role will extend into enhancing the company’s commitment to artificial intelligence (AI). One Planet Group is actively engaging in AI transformation initiatives across its businesses, and Veazey's prowess will be vital in bridging strategic financial planning with technological advancement.
The company acknowledges the significant contributions made by his predecessor, Carlton Hamer, highlighting his efforts in establishing a robust financial foundation for the firm. Hamer played an essential role in supporting the growth of One Planet's portfolio companies, and the group conveyed gratitude for his leadership during his tenure.
As Veazey steps into this role, he brings an educational background that includes an MBA in Management and Finance, a Master's in Biomedical Engineering, and a Bachelor's in Biology and Mathematics from the University of Miami. This multifaceted education informs his approach to finance in technology-driven industries and prepares him for the complexities of today's business environment.
One Planet Group is dedicated to not only enhancing its financial stature through new leadership but also reimagining how businesses leverage AI and data analytics to navigate challenges and seize new opportunities. Buyerlink, one of its subsidiaries, is a leader in performance-based marketing, utilizing cutting-edge technology to optimize consumer engagement. Quite Remarkable, another key player under One Planet Group, focuses on luxurious travel experiences designed for discerning audiences.
With offices across more than ten countries and a growing global footprint, One Planet Group is poised for continued growth and impact in the tech and media landscape. As Veazey assumes his CFO role, all eyes will be on how his strategies will shape the financial roadmap of One Planet Group in the coming years.
In his new position, Veazey will play a crucial role in overseeing financial operations and ensuring that the group maintains its momentum in a rapidly changing market landscape. His previous leadership roles include serving as CFO at Inspirato and Sandbox VR and holding a significant position at Houzz, where he was instrumental in scaling the company's financial capabilities. "I am excited to join One Planet Group at such a dynamic time," said Veazey, expressing his enthusiasm for the opportunities ahead.
One Planet Group, established in 2015 and founded by tech entrepreneur Payam Zamani, operates a diverse portfolio of technology and media businesses. The firm's approach combines its branding ethos of innovation and intention with a commitment to social impact, emphasizing the importance of building businesses that contribute positively to society.
The firm is known for its investments in various sectors, including ad tech, publishing, and travel, and Veazey’s insights into scaling businesses and executing complex financial transactions will be key as the group expands its portfolio. Zamani praised Veazey for his deep understanding of growth and how to establish scalable financial systems that promote operational efficiency.
Additionally, Veazey's role will extend into enhancing the company’s commitment to artificial intelligence (AI). One Planet Group is actively engaging in AI transformation initiatives across its businesses, and Veazey's prowess will be vital in bridging strategic financial planning with technological advancement.
The company acknowledges the significant contributions made by his predecessor, Carlton Hamer, highlighting his efforts in establishing a robust financial foundation for the firm. Hamer played an essential role in supporting the growth of One Planet's portfolio companies, and the group conveyed gratitude for his leadership during his tenure.
As Veazey steps into this role, he brings an educational background that includes an MBA in Management and Finance, a Master's in Biomedical Engineering, and a Bachelor's in Biology and Mathematics from the University of Miami. This multifaceted education informs his approach to finance in technology-driven industries and prepares him for the complexities of today's business environment.
One Planet Group is dedicated to not only enhancing its financial stature through new leadership but also reimagining how businesses leverage AI and data analytics to navigate challenges and seize new opportunities. Buyerlink, one of its subsidiaries, is a leader in performance-based marketing, utilizing cutting-edge technology to optimize consumer engagement. Quite Remarkable, another key player under One Planet Group, focuses on luxurious travel experiences designed for discerning audiences.
With offices across more than ten countries and a growing global footprint, One Planet Group is poised for continued growth and impact in the tech and media landscape. As Veazey assumes his CFO role, all eyes will be on how his strategies will shape the financial roadmap of One Planet Group in the coming years.
Topics Business Technology）
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