#United States #Denver #Frontier Airlines #ULCC #Anthony Salcido

Anthony Salcido Joins Frontier Group Holdings Board of Directors

On February 9, 2026, Frontier Group Holdings, Inc., the parent company of Frontier Airlines, announced a significant addition to its Board of Directors. The company has appointed Anthony Salcido, a seasoned financial leader, who brings a wealth of experience from his tenure in the automotive industry and his contributions to various nonprofits.

Background on Anthony Salcido

Anthony Salcido has a robust background in corporate finance, having served as the Chief Accounting Officer at Toyota Motors North America from June 2017 until his retirement in July 2019. His journey within Toyota began in January 2005, where he held several senior financial roles, demonstrating his in-depth understanding of financial operations at a major corporation.

In addition to his role at Toyota, Salcido is actively involved in public service and non-profit organizations. He currently chairs the Finance Committee for the Social and Public Art Resource Center in Los Angeles, which focuses on preserving and promoting socially relevant art. His commitment to educational initiatives is reflected in his past role as Audit Committee Chair of the Hispanic Scholarship Fund, a position he held until September 2021.

Salcido's educational credentials include a B.S. in Business Administration from the University of Southern California, and he is a Certified Public Accountant, although currently inactive.

Frontier's Commitment to Financial Discipline

William A. Franke, Chairman of Frontier Group Holdings, expressed enthusiasm over Salcido's appointment, stating, "We are very pleased to have Mr. Salcido join the Frontier Board of Directors. His deep experience in corporate financial leadership and other key areas of financial discipline will be of tremendous benefit to our organization." This sentiment underscores Frontier’s strategy of enhancing its governance and financial oversight, particularly as it continues to expand its operations.

As a company committed to providing Low Fares Done Right, Frontier Airlines is continually seeking ways to refine and improve its offerings. With Salcido on board, Frontier aims to leverage his expertise to strengthen its financial foundation and ensure sustainable growth in a competitive market.

Frontier's Operational Overview

Headquartered in Denver, Colorado, Frontier operates one of the youngest and most fuel-efficient fleets in the United States. The airline's innovative approach to low-cost travel, combined with its loyalty program and new product offerings, positions it as a leading player in the aviation sector. Frontier is dedicated to redefining low-fare travel and appealing to budget-conscious travelers across America.

The appointment of Anthony Salcido to the Board of Directors is just one of the many steps Frontier Group Holdings is taking to bolster its leadership team. With a strong focus on financial discipline and operational efficiency, the airline is poised to build upon its reputation as America's Low Fare Airline.

Conclusion

As Frontier Airlines navigates the complexities of the aviation industry, the addition of experienced professionals like Anthony Salcido to its leadership team is crucial. His extensive knowledge and expertise will help guide the company towards achieving its strategic goals while maintaining its commitment to providing affordable travel options for customers.

Through strategic appointments and a commitment to excellence, Frontier Airlines continues to enhance its position in the market, ensuring that it remains a go-to choice for travelers seeking value without compromising on service quality.