New Project and TV-CM Featuring BE:FIRST's JUNON and LEO with Suntory Beer

BE:FIRST and Suntory Team Up for a New Initiative!

In an exciting new collaboration, Suntory Beer has announced its latest project called "生：FIRST" featuring popular artists JUNON and LEO from the boy group BE:FIRST. This initiative aims to celebrate the deliciousness of draft beer while supporting individuals in leading their true, authentic lives. The campaign kicks off on April 15, coinciding with the release of a vibrant new TV-CM titled "サン生のCM決まったよ" which will begin airing nationally on April 21.

Celebrating Authenticity Through Music and Dance

The "生：FIRST" project symbolizes a shared commitment between Suntory Beer, JUNON, and LEO to uplift and encourage those living their lives with passion. The duo will be expressing their joy of participating in the Suntory campaign through captivating dance sequences in the TV-CM, effectively conveying their excitement to the audience. The cheerful visuals will be complemented with upbeat choreography set to engage viewers and celebrate the joy of enjoying beer.

A Unique Collaboration

This partnership between Suntory and BE:FIRST stems from a mutual desire to inspire people who earnestly pursue their dreams. JUNON and LEO’s dedication to their craft resonates with Suntory Beer’s ethos of being there for those who work hard and seek to enjoy life to the fullest. This shared vision will also lead to the creation of an original song composed by the two artists themselves, expected to be released in June.

Engaging Campaign Activities

In addition to the release of the new TV-CM, the "生：FIRST" initiative includes various promotional activities designed to engage fans and customers. Individuals purchasing Suntory draft beer from participating convenience stores will have the chance to receive exclusive original merchandise. Furthermore, a dedicated website and additional content will be made available on Suntory's official X channel, creating a comprehensive multi-platform experience for fans.

Behind the Scenes of the New TV-CM

The newly developed TV-CM captures a lighthearted moment where JUNON and LEO are surprised by a message from their manager revealing their CM participation. Their joyous reaction sets the stage for dynamic dance scenes and enchanting CG animations, making for an eye-catching visual experience. This creative flair reflects the magic of enjoying life and celebrating achievements alongside friends.

The highlight involves JUNON and LEO performing synchronized dance moves representing the excitement of the campaign, capturing the essence of camaraderie through animated sequences that take place across fantastic visual landscapes as they celebrate the news of their collaboration.

Excitement Around the Commercial Shoot

During the filming, both JUNON and LEO expressed genuine excitement and surprise at their detailed set—a perfect recreation of LEO’s personal space, complete with furniture and personal items that resonated with him. The duo faced minor challenges during shooting, such as maintaining their enthusiasm amid strong winds, yet their perseverance paid off as they successfully delivered the intended performance and emotional expressions.

Looking Ahead

With the overarching goal of inspiring individuals, the "生：FIRST" campaign is set to become a remarkable journey, marked by genuine storytelling and creative collaborations. The launch of engaging content, including the original song and merchandise, will amplify its reach and impact among fans and consumers alike.

Fans and product enthusiasts are encouraged to stay updated by visiting the official Suntory website and anticipating further announcements. The project's tagline reinforces the core message: "Live your life to the fullest with the most satisfying beer experience!"

For more details, you can visit the official website of Suntory Beer here and check out their official updates on their channel here.

Keep an eye out for the new TV-CM airing from April 21 with exciting visuals and delightful themes that encapsulate what it truly means to live authentically!

Conclusion

The partnership between Suntory and BE:FIRST exemplifies how brands and artists can come together to foster a community that encourages authenticity and celebratory living. The ongoing projects and their engaging delivery promise to resonate strongly with audiences moving forward!